Qin An. / Thesis (Ph.D.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (p. 135-142). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Mode of access: World Wide Web. / Abstracts in English and Chinese.

Wang, Wei. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (p. 106-122). / Abstracts in English and Chinese. / Abstract --- p.ii / Acknowledgement --- p.vi / Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Overview --- p.1 / Chapter 1.2 --- Thesis Contributions --- p.5 / Chapter 1.3 --- Thesis Organization --- p.8 / Chapter 2 --- Background and Literature Review --- p.9 / Chapter 2.1 --- Label Ranking in Machine Learning --- p.11 / Chapter 2.1.1 --- Label Ranking --- p.11 / Chapter 2.1.2 --- Semi-Supervised Learning --- p.12 / Chapter 2.1.3 --- The Development of Label Ranking --- p.14 / Chapter 2.2 --- Question Retrieval in Community Question Answering --- p.16 / Chapter 2.2.1 --- Question Retrieval --- p.16 / Chapter 2.2.2 --- Basic Question Retrieval Models --- p.18 / Chapter 2.2.3 --- The Development of Question Retrieval Models --- p.21 / Chapter 2.3 --- Ranking through CTR by Building Click Models --- p.24 / Chapter 2.3.1 --- Click Model's Importance --- p.24 / Chapter 2.3.2 --- A Simple Example of Click Model --- p.25 / Chapter 2.3.3 --- The Development of Click Models --- p.27 / Chapter 3 --- Semi-Supervised Label Ranking --- p.30 / Chapter 3.1 --- Motivation: The Limitations of Supervised Label Ranking --- p.30 / Chapter 3.2 --- Label Ranking and Semi-Supervised Learning Framework --- p.32 / Chapter 3.2.1 --- Label Ranking and Semi-Supervised Learning Setup --- p.32 / Chapter 3.2.2 --- Information Gain Decision Tree for Label Ranking --- p.37 / Chapter 3.2.3 --- Instance Based Label Ranking --- p.39 / Chapter 3.2.4 --- Mallows Model Decision Tree for Label Ranking --- p.40 / Chapter 3.3 --- Experiments --- p.40 / Chapter 3.3.1 --- Dataset Description --- p.41 / Chapter 3.3.2 --- Experimental Results --- p.42 / Chapter 3.3.3 --- Discussion --- p.42 / Chapter 3.4 --- Summary --- p.44 / Chapter 4 --- An Application of Label Ranking --- p.45 / Chapter 4.1 --- Motivation: The Limitations of Traditional Question Retrieval --- p.45 / Chapter 4.2 --- Intention Detection Using Label Ranking --- p.47 / Chapter 4.2.1 --- Question Intention Detection --- p.48 / Chapter 4.2.2 --- Label Ranking Algorithms --- p.50 / Chapter 4.2.3 --- Some Other Learning Algorithms --- p.53 / Chapter 4.3 --- Improved Question Retrieval Using Label Ranking --- p.54 / Chapter 4.3.1 --- Question Retrieval Models --- p.55 / Chapter 4.3.2 --- Improved Question Retrieval Model --- p.55 / Chapter 4.4 --- Experimental Setup --- p.56 / Chapter 4.4.1 --- Experiment Objective --- p.56 / Chapter 4.4.2 --- Experiment Design --- p.56 / Chapter 4.4.3 --- DataSet Description --- p.57 / Chapter 4.4.4 --- Question Feature --- p.59 / Chapter 4.5 --- Experiment Result and Comments --- p.60 / Chapter 4.5.1 --- Question Classification --- p.60 / Chapter 4.5.2 --- Classification Enhanced Question Retrieval --- p.63 / Chapter 4.6 --- Summary --- p.69 / Chapter 5 --- Ranking by CTR in Click Models --- p.71 / Chapter 5.1 --- Motivation: The Relational Influence's Importance in Click Models --- p.71 / Chapter 5.2 --- Click Models in Sponsored Search --- p.75 / Chapter 5.2.1 --- A Brief Review on Click Models --- p.76 / Chapter 5.3 --- Collaborating Influence Identification from Data Analysis --- p.77 / Chapter 5.3.1 --- Quantity Analysis --- p.77 / Chapter 5.3.2 --- Psychology Interpretation --- p.82 / Chapter 5.3.3 --- Applications Being Influenced --- p.82 / Chapter 5.4 --- Incorporating Collaborating Influence into CCM . --- p.83 / Chapter 5.4.1 --- Dependency Analysis of CCM --- p.83 / Chapter 5.4.2 --- Extended CCM --- p.84 / Chapter 5.4.3 --- Algorithms --- p.85 / Chapter 5.5 --- Incorporating Collaborating Influence into TCM . --- p.87 / Chapter 5.5.1 --- TCM --- p.87 / Chapter 5.5.2 --- Extended TCM --- p.88 / Chapter 5.5.3 --- Algorithms --- p.88 / Chapter 5.6 --- Experiment --- p.90 / Chapter 5.6.1 --- Dataset Description --- p.90 / Chapter 5.6.2 --- Experimental Setup --- p.91 / Chapter 5.6.3 --- Evaluation Metrics --- p.91 / Chapter 5.6.4 --- Baselines --- p.92 / Chapter 5.6.5 --- Performance on RMS --- p.92 / Chapter 5.6.6 --- Performance on Click Perplexity --- p.93 / Chapter 5.6.7 --- Performance on Log-Likelihood --- p.93 / Chapter 5.6.8 --- Significance Discussion --- p.98 / Chapter 5.6.9 --- Sensitivity Analysis --- p.98 / Chapter 5.7 --- Summary --- p.102 / Chapter 6 --- Conclusion and Future Work --- p.103 / Chapter 6.1 --- Conclusion --- p.103 / Chapter 6.2 --- Future Work --- p.105 / Bibliography --- p.106

Thesis (MTech (Information Technology))--Cape Peninsula University of Technology, 2006. / Includes bibliographical references (leaves: 77-86). Also available online.

Thesis (MTech (Information Technology))--Cape Peninsula University of Technology, Cape Town, 2005. / Includes bibliographical references (p. 132-142). Also available online.

This paper examines the effects of serial position, price promotion, user experience and brand familiarity on search advertising in China. Past research on traditional media has hypothesized that TV ads in prime time and print ads in cover pages received more audience's attention than other ads placed in nonprime time spots on TV or other ads placed in inside pages in print media. Recent study finds the "banner blindness" phenomenon in interactive advertising due to user expertness. Past research also indicates that price promotion and brand familiarity have positive effects on consumer behavior. Will these theories also apply to the new media search engine? This study investigates whether higher ranked ads will result in higher click-through rates, whether "banner blindness" phenomenon also exists in search advertising and whether price promotion and brand familiarity lead to higher level of user attention and thus higher click-through rate. First, this paper analyzes advertisements in varied positions within the same context to better understand the effect of advertisement position ranking on consumer behavior, its role in advertising effectiveness, and the implications for interactive advertising and marketing communication. Second, it compares advertisement with price promotion message in ad copy with advertisement without price promotion message at the same ranking position within the same context. Finally, this study explores the relationship between user experience, brand familiarity and click-through rate. Major findings of this study include the following: first, primacy effect, price promotion and brand familiarity can lead to higher level of user attention to search advertisements and thus result in higher click-through rates. Second, user experience has a negative effect on search advertising effectiveness. The more experienced the users are, the less likely they click on search advertisements. Lastly, recency effect is not obtained in search advertising in this study. This study helps us better understand the effects of ad serial position, price promotion, user experience & brand familiarity on search advertising. It adds to our knowledge in search advertising and provides theoretical & practical implications for future research. / text

Using the proper search engine is crucial for efficient and effective web search. The objective of this thesis is to develop methodologies to evaluate search engines in a systematic and reliable manner. A new model for evaluation and comparison of search engines is proposed. This hierarchical model classifies the most common features found in search engines and search results into groups and subgroups. To illustrate the usefulness of the proposed model, several Chinese search engines are evaluated and compared as a case study. It is also very important to evaluate the performance of a search engine over time. Three performance measurement metrics are formulated for this purpose. Performance results for English and Chinese search engines are represented by histograms for visual inspection. The histograms are classified into groups to facilitate the interpretation of the performance metrics and examination of the associated behaviours of the search engines. An automated classification method is developed that eliminates the subjectivity and ambiguity found in visual classification of the histograms.

Thesis (MTech (Business Information Systems))--Cape Peninsula University of Technology, 2005. / Includes bibliographical references (leaves: 59-66). Also available online.

Thesis (M.S.)--University of Texas at El Paso, 2008. / Title from title screen. Vita. CD-ROM. Includes bibliographical references. Also available online.

Thesis (M.S.)--Kent State University, 2007. / Title from PDF t.p. (viewed July 2, 2007). Advisor: David B. Robins. Keywords: information retrieval, search engine, social bookmarking, tagging, folksonomy, Internet, World Wide Web. Includes survey instrument. Includes bibliographical references (p. 137-141).

Thesis (M.Sc.)--Acadia University, 2000. / Includes bibliographical references (leaves 86-89). Also available on the Internet via the World Wide Web.