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The Research on the Relationship Between Corporate Website Functionalities and Corporate Stock PriceLin, Tsung-yi 18 June 2010 (has links)
Ever since the internet technology was developed in 90's, like radio, television andnews paper, it has become one of the most influencial medias. Comparing withtraditional media, internet performs significantly better on on-time information providing, communication, geography limitation and globalization. Not only the cost of seting it up is low, but also the speed of its information transmitting is fast. Therefore lots of firms set up their corporate websites and use its functionalaities to help their marketing and customer service.
The most important factor that decides the quality of a corporate website is the website functionalities. The definition of "website functionalities" is wide. It contains many kinds of abilities that a website has. To help corporates/firms build corporate websites that can help their sales and services the best, this research intends to find out the relationship between companies' stock prices and their corporate website
functionalities, and finally find out the website functionalities that can help firms' business performance and rank the website functionalities from the most important one to the least important one.
This research takes stock information from the "Taiwan Stock Exchange Market Observation System" website. The information taken are the stock price, capital size and industry category. The size of the sample is 150 companies. This research developes a grading system that evaluates companies' performances on functionalities that were defined by Liu (1997)'s research on "Corporate Website Content" and Ghose& Dou(1998)'s research on "Corporate Website's Interactive Functionalities". This grading system gives a score to each of the 150 companies, and then analyzes the relationships between each company¡¦s score and its stock price/capital size/industry category.
This research has a result showing that for the website functionalities that are related to a corporate's stock price, from the most significant related to least
significant related can be ranked as "Customer Surpporting Functionality", "Website Information Functioanlity", "Advertising/Exhibiting/Broadcasting Functionality" and "Personalization Functionality". Considering industry category, companies in
"Finance/Insurance" and "Transpotation industry" have highest scores on website functionalities. Companies in "high-tech industry" are the second. Companies in "conventional industries" score the lowest. Considering capital size, companies with
capital size of "more than 5 billion NTD" have the highest score on website functionalities. Companies which have capital sizes of "2 ~ 5 billion" and "less than 2billion" have lower scores.
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Internetový portál hledání práce / Job Search WebsiteGalanová, Dagmar January 2011 (has links)
The objective of this thesis is to propose new functionality of job search website which would better reflect the customers' needs than current job search websites. It focuses on the job applicant segment to improve and simplify the whole process of searching for a relevant job offer and also to take in account the real users' requirements on the system. At first an introduction to the field of Human Resource Information Systems will take place together with its relationship to the job search website systems. Next step is to analyze and compare five Czech job search websites to find out and describe their functionality in detail. Results of the comparison will be presented in the form of SWOT analysis and will serve as a main source of questions in the users' survey in the following step. The purpose of the survey is to verify the results of the analysis and also to confirm potential users' interest in the newly proposed functions for the job search website. The results of the analysis, together with the survey results, make up for a basic source of information to be used in the process of designing new functionality to improve the current job search website systems and thus completing the main objective.
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