Tinklalapis turi didelę įtaką komerciniam įmonės įvaizdžiui. Projektuojant tinklapį tikimasi, jog jis pagerins įmonės ir kliento tarpusavio supratimą. Magistro baigiamojo darbo tema yra labai aktuali, kadangi internetas yra viena populiariausių ir sparčiausiai plėtojamų praktinio kompiuterių panaudojimo sričių, kuri atveria neribotas informacijos paieškos, savišvietos, bendravimo ir naujų veiklos rūšių paieškos galimybes. Tokių paslaugų šiandien daugumai interneto vartotojų nebepakanka. Pageidaujama ne tiktai naudotis internete esančiais duomenimis, bet ir patiems pateikti savo turimą informaciją tinklalapio pagalba. Tačiau tam, kad pateikti informaciją tinkle, reikia įvairiais lygmenimis bei aspektais išnagrinėti tinklalapio efektyvumą. Tyrimo problematika slypi tame, kad yra randama labai mažai tyrimų ir medžiagos apie tinklalapio efektyvumo vertinimo modelius. Dažniausiai yra apsiribojama išvadomis, todėl pastebimas fragmentiškumas, trūksta rezultatų sujungimo į vieną sistemą. Tai leidžia tvirtinti, kad teorija ir empiriniu tyrimu pagrįstos tinklalapio efektyvumo vertinimo modelio studijos yra aktualios bei savalaikės. Darbo pabaigoje, remiantis teorinėmis studijomis bei empiriniu tyrimu bus sukurtas tinklalapio efektyvumo vertinimo modelis, kuris padės svetainės projektuotojams lengviau suprasti svarbiausius tinklalapio elementus. Darbo objektas yra internetinės svetainės bei jų efektyvumo vertinimo modeliai. Tyrimo tikslas yra atlikus svetainių efektyvumo vertinimo... [toliau žr. visą tekstą] / Website has a significant impact on the company's commercial image. It is expected that the design of a website will improve the company’s and customer’s mutual understanding. Master's final paper topic is very relevant, because the Internet is one of the most popular and fastest growing areas of the practical use of computers, which opens unlimited information search engines, self-education, communication and new activities search options. Such services for the majority of Internet users are no longer adequate today. It is desired not only to use the Internet data, but also to provide its information with the site assistance. However, in order to provide the information in the network, the different levels and aspects of the site's performance analysed. The problem of the research is that only the very little research and materials on site the effectiveness of the models can be found. It is usually confined to the findings, therefore the fragmentation and lack of results placed together in one system is observed. This suggests that the theory and the model studies based on the site the effectiveness empirical researches are relevant and timely. At the end of the paper on the basis of theoretical studies and empirical research the site the effectiveness of the model will be created, which will help for the web site designers to understand the key elements of the site easier. The paper subject is the internet sites and evaluation of their effectiveness models. The purpose of... [to full text]

Internet and websites are today one of the most important communication channels of almost all companies. They offer a simple, fast and effective way of communication, which is also available worldwide in a few seconds. With the globalization of market, more and more companies try to expand their business beyond the territory of the home state. In the current time of start-ups is the Internet also often a medium that allows formation of new spheres of business for which the website is absolutely essential channel. This type of business is internet based and has very often international ambitions from the very beginning. Given that each country (or region) can be seen as distinctive culture, it is advisable to locate websites for the needs of the foreign country. This is exactly the theme of this thesis. The concrete objective of this thesis is to offer a methodology for website localization in terms of webdesign. The basic building block is the delimitation of a multidisciplinary theoretical framework that examines the concept of culture and extensive literature review allowing current insight into the linking of website and culture, i.e. cultural website localization. Suitable method for gripping such a complex concept as a culture emerge from a theoretical framework as well. As the most appropriate method were determined Hofstedes cultural dimensions, which are then used for the analysis of cultural determination of web elements. Data collection for the purpose of analysis of web elements cultural determination is performed using a content analysis of websites from nine different countries. The results of the analysis are compared and synthesized with the findings stemming from a literature review. The final artifact of this thesis, a methodology for website localization from the perspective of web design, is based on this ground. Validation of the proposed methodology is done on the basis of assessment of the methodology for a domain of web design. This assessment is based on interviews with experts from different countries as well as presentation of concrete example of methodology use within a midsize website.