The Alfred Bog wetland is the largest high quality bog ecosystem and one of the most important natural areas in southern Ontario. The 4,200 hectare bog provides habitat to a large number of rare and endangered species and plays an integral role as a natural water filter. This study used the contingent valuation survey method to estimate respondents' willingness to pay for the preservation of the Alfred Bog wetland, which is threatened by the competing activities of drainage, burning, and the extraction of peat. A multiple bounded discrete choice model was used to analyze the survey results. Results indicated that respondents were willing to pay an average of $79.22, in the form of a one-time voluntary contribution to a hypothetical preservation fund, for the preservation of the Alfred Bog wetland. Conservation club membership, visits to the bog, donations to wetland preservation programs, attitudes, distance from the bog, household income, and education level were found to be important predictors of willingness to pay. Aggregate willingness to pay to preserve the bog was estimated to be between $2.2 million to $663,000 depending upon the inclusion or exclusion of protest bids. The survey results suggested that most of this value was nonuse value attributed to option, bequest, and altruistic values. Thus, the failure of policy makers and resource managers to consider nonuse values in decision making processes can understate the value of preserving the Alfred Bog.

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