Föreliggande studie avser att skapa en förståelse för begreppet kvinnors empowerment samt dess praktik i Kilimanjaro regionen i Tanzania. Studien syftar till att undersöka hur icke-statliga organisationer i regionen arbetar med kvinnors empowerment samt hur arbetet bidrar till en social hållbar utveckling. Det empiriska materialet har samlats in genom sex semistrukturerade intervjuer med personal inom tre olika organisationer som arbetar med socialt arbete. Empirin har sedan analyserats, med hjälp av en tematisk analys, utifrån begreppen kvinnors empowerment, social hållbarhet, postkolonial feminism, västerländsk dominans och white saviourism. Studiens resultat påvisar att förståelsen av kvinnors empowerment grundar sig i att kvinnor ska återta egenmakten, att ojämlika maktförhållanden ska jämnas ut samt att stärkandet av kvinnor även leder till att samhället förändras och utvecklas. Vidare visar resultatet att kvinnors empowerment bidrar till en social hållbarhet eftersom arbetet grundar sig i kollektivismen inom lokalsamhällen. Ytterligare påvisar studiens resultat behovet av inhemska och lokala arbetsmetoder inom arbetet med kvinnors empowerment samt vikten av att frångå västerländska perspektiv inom det sociala arbetet i det globala syd. Genom att förlita sig på de inhemska och lokala arbetsmetoderna kan samtliga kvinnor inkluderas, eftersom dessa innefattar den etniska mångfalden. / The present study intends to create an understanding of the concept of women's empowerment and its practice in the Kilimanjaro region of Tanzania. This study aims to investigate how non-governmental organizations in the region work with women's empowerment and how the work contributes to social sustainability. The empirical material has been collected through six semi-structured interviews with staff from three different organizations within the social work field. The empirical work has then been analysed, using a thematic analysis, based on the concepts of women's empowerment, social sustainability, post-colonial feminism, Western dominance and white saviourism. The study's results demonstrate that the understanding of women's empowerment is based on women regaining their power, that unequal power relations must be equalized, and that women empowerment results in a changing and evolving society. Furthermore, given that the work is built on collectivism within local communities, the findings demonstrate that women's empowerment contributes to social sustainability. Additionally, the result demonstrates the need for indigenous and local methods within women's empowerment as well as the importance of breaking from Western perspectives. By relying on the indigenous and local methods, it may result in the inclusion of all women, since it takes ethnic diversity into account.

This research has focused on the representation of foreign cultures in four BBCdocumentaries. To be more precise, it looked into how public documentariesportray foreign cultures, specifically within a frame of development aid and whitesaviourism when watching documentaries by BBC Three, a channel which iscentred towards a young audience. Previous research on white saviourism andshock appeals analysed movies, documentaries and aid campaigns. Barely anyhave so far researched representation of minorities, foreign cultures and aid topicsin public documentaries. BBC Three is additionally focused only on a youngaudience and blends tv with social media engagement. This is an interesting angleas youth will be the next policy makers and as they are starting to create theirworldview. The research is based upon a visual and textual analysis, followingHall’s encoding/decoding model. It showed that all four documentaries (2016-2018) misrepresent their “subjects” by focusing more on the presenter’sperspective, e.g. concentrating on their emotional responses, asking loadedquestions, giving their opinions and solutions. All four documentaries alsopresented a simplified local situation through Scott’s shock appeals and a badgood guy perspective (where the presenters address the local government andstand up for the helpless subjects). One can therefore state that youth learn aboutforeign cultures through the eyes of a “North” girl/boy next door presenter basingupon a white saviourism perspective. The research additionally related thefindings to Goodman’s theory on iCare capitalism, the emphasis on creating abrand and self-value out of caring for others so that other’s suffering is turned intoa theatre play. This is also visible through BBC Three’s and the presenters’ socialmedia presence. This research opens the discussion and defines a need toresearch the responsibilities of public channels and the impact on youth whendeveloping opinions, views and stereotypes.