Includes bibliographical references (leaves 127-135). / This research study focuses mainly on the internal environment of land reform in the South African Wine Industry. Therefore it deals specifically with empowerment projects in the South African Wine Industry on producer level. Given the concern as mentioned above the following research question was formulated: How does one increase the leadership and management capabilities of individuals within empowerment projects on the primary producer level in the South African Wine Industry?

Includes bibliographical references (leaves 102-107). / The environment, in which wine business operate, is the global wine arena. This environment is increasingly complex, competitive and fraught with challenges (Rabobank International, 2003). In addition to managing the changes in supply and demand, the competition is mounting and the challenges are increased by a structural and long-term oversupply that has caused falling prices and margins all round the globe (Rabobank International, 2006). The four recognised and accepted drivers of change for the wine industry are shifting demand; increasing retail power; the increasing impact of brands and increasing competition between wine countries and companies.

Includes bibliographical references (leaves 93-101). / The objective of this dissertation is to understand the critical elements that are needed to ensure the viability of a government funded regional trade promotion organisation. This is done by using the Western Cape Trade and Investment Promotion Agency of the Western Cape (Wesgro) as a case study. The mandate of Wesgro is (a) to attract and facilitate foreign and domestic direct investment into the Western Cape, (b) to grow exports of products and services of the Western Cape through development of export capability, demand and market access, (c) to market the Western Cape as a competitive business destination within the national and international arenas. The mandate aims to contribute to the strengthening of the province and promote equitable participation in the economy by sectors of the community and all regions of the province.

Includes bibliographical references. / A three phase investigation into the utility of wine consumer opinion as a viable source of information to wine consumers in South Africa. The research demonstrates that existing marketing and expert opinion is inappropriately constructed, using paradigms that are overly simplistic or language that is not valued by consumers. The paper further investigates the use of visual representations of wine to communicate the "tasting notes" of consumers, providing a first access trigger which can be quickly and accurately interpreted into an assessable taste for the wine. Lastly it examines the benefits of using consumers to provide narrative reviews of the wine, in whatever terms they choose, to represent the consumption experience of the wine.