Thesis (Ph. D.)--University of Tennessee, Knoxville, 2009. / Title from title page screen (viewed on Nov. 2, 2009). Thesis advisor: Rachel Chen. Vita. Includes bibliographical references.

Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of the Wacky Wine Festival which is spread over 48 wine farms. The most important role players are the visitors and wine farmers that represent the demand and supply side of the festival. Local enterprises, wine farmers and the festival organisers put a lot of effort into the event, such as their time, money and skills. It is essential for these role players to know that they will get a return on their investment and for the host community to know that the festival will make a contribution to their local economy. Furthermore, literature indicates that the festival can improve the economic position of the role players by targeting the high spending market through intensive marketing that focuses on this particular segment. Therefore, the purpose of this study was to determine the contribution of the Wacky Wine Festival to the local economy and to compile a profile of the heavy spender. To achieve the latter, a quantitative study was carried out by means of two surveys via questionnaires that were handed out to both the visitor and wine farmer. The data was then captured in Microsoft© Excel©. In Article 1 (Chapter 2) the sales multiplier effect and an analytical framework were used to determine the contribution of the festival to the host community. In Article 2 (Chapter 3) different tests and analyses were used to compile a profile of the heavy spender such as the K–means clustering, Chi–Squared, the Mann–Whitney non–parametric test and an ANOVA analysis. The results from Article 1 (Chapter 2) showed that the Wacky Wine Festival had an positive economic contribution of an estimated R29.9 million to the host community`s economy. From a demand and supply point of view, the visitors contributed R15.4 million and the wine farmers R6 million. From the results, it could be derived that the festival had low leakages in comparison with other festivals. iii The results from Article 2 (Chapter 3) indicated that the heavy and low spenders differ in terms of gender, language, age, occupation, number of people paying for in travelling group, residence and number of days spent at the festival. It was clear from the results that if the festival organisers and wine farmers focus marketing strategies on the high spending segment, this can lead to a R10 million increase in the Wacky Wine Festival’s revenue, thus improving the economic contribution of the event to the local economy of Robertson. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of the Wacky Wine Festival which is spread over 48 wine farms. The most important role players are the visitors and wine farmers that represent the demand and supply side of the festival. Local enterprises, wine farmers and the festival organisers put a lot of effort into the event, such as their time, money and skills. It is essential for these role players to know that they will get a return on their investment and for the host community to know that the festival will make a contribution to their local economy. Furthermore, literature indicates that the festival can improve the economic position of the role players by targeting the high spending market through intensive marketing that focuses on this particular segment. Therefore, the purpose of this study was to determine the contribution of the Wacky Wine Festival to the local economy and to compile a profile of the heavy spender. To achieve the latter, a quantitative study was carried out by means of two surveys via questionnaires that were handed out to both the visitor and wine farmer. The data was then captured in Microsoft© Excel©. In Article 1 (Chapter 2) the sales multiplier effect and an analytical framework were used to determine the contribution of the festival to the host community. In Article 2 (Chapter 3) different tests and analyses were used to compile a profile of the heavy spender such as the K–means clustering, Chi–Squared, the Mann–Whitney non–parametric test and an ANOVA analysis. The results from Article 1 (Chapter 2) showed that the Wacky Wine Festival had an positive economic contribution of an estimated R29.9 million to the host community`s economy. From a demand and supply point of view, the visitors contributed R15.4 million and the wine farmers R6 million. From the results, it could be derived that the festival had low leakages in comparison with other festivals. iii The results from Article 2 (Chapter 3) indicated that the heavy and low spenders differ in terms of gender, language, age, occupation, number of people paying for in travelling group, residence and number of days spent at the festival. It was clear from the results that if the festival organisers and wine farmers focus marketing strategies on the high spending segment, this can lead to a R10 million increase in the Wacky Wine Festival’s revenue, thus improving the economic contribution of the event to the local economy of Robertson. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2015. / The Breede Valley region is located in the Cape Winelands District near Cape Town and has been identified as a wine region with vast diversity and distinctiveness. The lack of research in the field of wine and events in the area gave rise to this study. The event industry in this region is relatively unexploited but in recent years has been revealed to be a major catalyst for tourism and economic development. However, for events to act as a catalyst for tourism and economic development, it is important to have an understanding of stakeholders‟ perceptions of the impacts of these events. The research therefore focuses on stakeholders‟ perceptions of the impacts of the Breedekloof Outdoor and Wine Festival (BOWF) hosted in the Breedekloof region in the Breede Valley of the Western Cape Province. Underpinning this study was the understanding that the perceived impacts of the event are pivotal for the future planning, management and sustainability of the event as well as to minimise negative and maximise positive impacts of the BOWF. The study applied a mixed-methods approach, compiling data through survey questionnaires targeting 341 event attendees, 374 residents, 28 established businesses, 8 sponsors and 15 venue owners. Key informant interviews with the event organiser and direct observations with event attendees and residents were used as methods to collect data, using several sampling methods. A spatially based systematic sampling approach was used for the event attendees and residents‟ surveys, purposive sampling for the event organiser, venue owners and sponsors, while census sampling was used for the established businesses. For the purpose of the study, 767 respondents were targeted; only 730 responded. The results demonstrate support of the event among residents from Rawsonville as they perceive the event as beneficial to local businesses in the region. It displays the town and its beauty and does not cause any inconvenience to local lifestyles. However, there were mixed views on inequalities relating to employment opportunities and involvement in the planning and management of the event. Most established businesses, on the other hand, were also not directly involved in the Festival; even though there were opportunities for businesses to optimise profits and engender publicity, most did not use this opportunity to their advantage. The event attendees at the Festival were mostly from the Western Cape, attending the Festival in groups of friends with the large majority spending/planning to spend money at the Festival. / South African Department of Tourism