Thesis (M.A.)--University of Kansas, 2005. / Includes bibliographical references (leaves 97-99). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

Thesis (M.A.)--University of Kansas, 2005. / Includes bibliographic references (leaves 97-99).

Thesis (M.A. (English Language & Linguistics)) - Rhodes University, 2007.

Thesis (M.A.)--University of Melbourne, Faculty of Arts, School of Culture and Communication, 2009. By research. / Includes bibliographical references (p. 115-125)

Thesis (MTech (Informatics and design))--Cape Peninsula University of Technology, 2007 / Magazines are highly specialised forms ofmass media communication. Across cultures, women's magazines and advertisements systematically promote an ideal of feminine beauty that is embedded primarily in body-image. Mass advertised messages targeted at women promote dominant mainstream cultural and global standards regarding body-image. They al~ promote the use of various products and lifestyle patterns that are intended to enable women to achieve the desired 'look' of the moment. The influence of these advertised messages manifests iD real-life consequences, which are either positive or negative, and which, in turn, influence women's role in society. Seen in this light, certain manipulative practices present in the print media have been identified, which are used extensively to influence women, to shape their perceptions of the world around them, and to coach them into embracing a consumerist lifestyle, with the ultimate aim of generating revenue. In this regard, this study focuses on the ways in which advertising design in women's magazines and the content ofthe South African and Polish EUe and Cosmopolitan, as well as the South African Fairlady and the Polish Twoj Styl represent the image ofcontemporary women in South Africa and Poland.

Socialisation agents such as the popular media and same age female peers construct and reproduce notions of what is physically ideal, feminine and beautiful in a woman (Hesse-Biber 1996). My interest lies in how a group of young women reproduce, contest and possibly transform such notions in conversations with their same age female friends. The study aims to answer the following question: What ideologies are reflected and perpetuated in the discourses associated with the ideal female body? Since notions of what is ideal and beautiful are indeterminate and in perpetual flux, I focus in particular on areas of contradiction and contestation in the body talk conversations. As such, the analysis examines three extracts in which the young women draw on oppositional discourses to construct notions of female beauty. I believe that these extracts represent discursive struggles in relation to the dominant Western ideal of the slim, toned female body, an ideal which more closely resembles a newly pubescent girl's body than the curvaceous, shapely body of an adult woman (Bartky 2003; Grogan 1998). My analysis is based on conversational data collected from sixteen, white adolescent English-speaking women between the ages of fourteen and eighteen who attend a boarding school in Grahamstown. I elicited the body talk data using three stimulus exercises designed to encourage discussion on topics such as the overweight female body, dieting and the ideal body. I selected three extracts from the recorded conversations and used the methodological framework of Critical Discourse Analysis to analyse the data. This framework proposes three interdependent stages of analysis: 1) the Description of the formal features of the text, 2) the Interpretation of the text in terms of the participants' background assumptions, the situational context and the intertextual context and 3) an Explanation of the text in light of the sociocultural context and the text's contribution to the reproduction or transformation of the status quo. Since I was present during the conversational recordings and contributed to the discussions, part of the interpretation stage of analysis critically evaluates how the asymmetrical power relations between myself and the participants influenced the conversations. In this regard, my findings attest to my coercive role in promoting conservative, reactionary discourses which sustain the dominance of traditional ideologies of female beauty and which stifle oppositional ideologies. My interpretation of the extracts also reveals that, in their discussions of topics such as excess weight, female ageing and cosmetic surgery, the young women negotiate alternative conceptions of what constitutes the ideal female body. However, the articulation of an alternative beauty ideal, one which values women of different body sizes and ages is not sustained in the extracts. By discussing the relationship between these alternative constructions and dominant norms of beauty, I show how the prevailing ideal of the youthful, slim, toned female body wins out in the conversations. The interpretation of the extracts also reveals the participants' preoccupation with the pursuit of health and well¬being. In this respect, the young women construct the ideal body as not only slim and youthful, but also healthy. In my explanation of the extracts, I explore the sociocultural factors which have contributed to the rise of the health ethic. In concluding, I argue that the valorisation of the healthy body in the conversations, far from challenging the imperative to be thin, actually reinforces it by constructing dieting as a necessary adjunct to the pursuit of health. From this perspective, the preoccupation with attaining the ideal thin, toned body can be justified in terms of a desire to be healthy.

This study investigates the representations of women in advertisements featured in South African Cosmopolitan magazine published in 2004 so as to critically analyse the stereotypes of women it presents, the institutional mechanisms behind this and its implications for gender ‘constructions’. By using a random cluster sample, 60 advertisements found in Cosmopolitan were analysed to examine the stereotypical portrayals of women within its imagery. In addition, survey questionnaires were distributed amongst female students to determine whether exposure to advertisements featured in Cosmopolitan magazines moulds their thoughts with regard to South African women today, as well as to analyse their attitudinal change before and after exposure to a number of advertisements. It was found that even though the majority of respondents claimed to be aware of the stereotypical representations of women found in the advertisements, and did not believe that these portrayals were a true reflection of South African women, various aspects of their lives continue to be affected by these representations in a number of ways. The findings of this study indicate that the trend found in previous studies – that stereotypical images of women prevail in the media – is evident in South Africa too. It was established that the ideologies of both patriarchy and capitalism work together in supporting the pervasiveness of negative, disempowering portrayals of women in Cosmopolitan advertisements. Stereotypical imagery of women serve as the site at which the ideologies of capitalism and patriarchy fuse, drawing on a common, shared notion of the objectified female to further their goals of maximisation of profits and male dominance respectively.

No description available.

No description available.

A preliminary theoretical framework for analyzing the role of the press in the public process of defining important social issues and labeling of politically marginal minorities is developed. This theory employs the concept of newsworthiness and stresses the effect of the social organization of news work as a factor in press gatekeeping and agenda setting. It is the object of our research to demonstrate that the "objective" perspective of the news media is, in actuality, a biased one which is imbalanced and slanted towards representation of dominant group interests. Two cases, illegal Mexican immigration, and the 1984 Ferraro-Bush campaign, are analyzed to determine how reporting practices result in imbalanced coverage. Our empirical analyses of news content on these issues will show that a favorable rate of access to the press for dominant group, rather than minority group representatives exists. As a result, news coverage of undocumented Mexican workers and the 1984 woman vice-presidential candidate was imbalanced.