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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"women inn advertising -- btaiwan"" "subject:"women inn advertising -- chaiwan""

1

A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising

Yang, Yi-Chen 01 January 2004 (has links)
The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
Advertising -- Psychological aspects
Women in advertising -- China
Women in advertising -- Taiwan
Comparative advertising
Advertising -- Research
Women in mass media -- Social aspects
Taiwan -- Social life and customs
China -- Social life and customs
Public Relations and Advertising

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