Made available in DSpace on 2014-12-02T11:16:39Z (GMT). No. of bitstreams: 0 Previous issue date: 2013-08-29Bitstream added on 2014-12-02T11:21:03Z : No. of bitstreams: 1 000796572.pdf: 2961437 bytes, checksum: 4e9b33e85746e08c0ce39c8f280a98eb (MD5) / Este trabalho teve como objetivo fazer um estudo comparativo, por meio da análise de conteúdo, entre a comunicação veiculada pelo Portal da Copa (Site do Governo Federal Brasileiro sobre a Copa do Mundo da FIFA 2014) e pela seção de olho no cofre, mantida pelo site do UOL. O período de análise engloba os dias 01 de julho de 2012e 31 de dezembro de 2012. Partimos da hipótese de que o portal oficial da Copa divulga informações quase que invariavelmente positivas sobre o andamento dos trabalhos de organização do Mundial, omitindo, porém, outras informações que causariam impactos negativos sobre o evento, quando comparado com o conteúdo publicado na seção de olho no cofre. De um lado, o Portal da Copa, que é uma iniciativa do Poder Executivo Federal com o objetivo de facilitar o controle social dos recursos públicos que são investidos na preparação e execução dos jogos da Copa do Mundo de Futebol em 2014, opera com as ferramentas do discurso organizacional, promovendo pouco debate e otimizando-se sobre fatos importantes em suas páginas e de outro, o site do UOL, da iniciativa privada, com objetivos de esclarecimento, investigação e denúncia, típicos dos objetivos jornalísticos / This work aimed to make a comparative study, through the analysis of content between communication conveyed by Portal Cup (Site of the Brazilian Federal Government on the World Cup 2014 FIFA) and the section the eye in the safe maintaned by the UOL website. The period of analysis convers the days July 1, 2012 and December 31, 2012. Hypothesized taht the oficial portal Cup discloses almost invariably positive information about the progress of the work of organizing the World Cup, however, omitting other information that would cause negative impacts on the event, when compared with the published content in the section of eye in the safe. One one side, the Portal Cup, which is an initiative of the Federal Executive Branch in order to facilitate social control of public resources that are invested in the preparation and execution of the games of the World Cup in 2014, operates with the tools organizational discourse, promoting debate and little omiting important facts about your pages and others, the site private sector, seeking clarification, investigation and reporting, typical of journalistic goals

Orientador: Elson Luciano Silva Pires / Banca: Gilmar Mascarenhas de Jesus / Banca: Everaldo Santos Melazzo / Banca: Paulo Roberto Teixeira de Godoy / Banca: Odaleia Telles Marcondes Machado Queiroz / Resumo: Nesta tese nós introduzimos e investigamos o conceito de território do futebol que é regido sob a hegemonia da FIFA em escala global e pelas federações e confederações em escala local. O Brasil sediará em 2014 a Copa do Mundo FIFA sendo considerado um produto inovador no território do futebol brasileiro. Os legados especialmente urbanístico, turístico e de promoção da imagem do país, têm sido fortemente utilizados na sensibilização da população quanto ao aceite dos altos valores a serem investidos com o evento. Considerando-se a inovação, a adaptação e a regulação como a tríade que impulsiona a competitividade, sendo esta última, o pilar mais frágil neste território, identificamos que este evento pouco poderá influenciar no futebol brasileiro / Abstract: In this thesis we introduce and investigate the concept of territory of football. Such territory is governed by the hegemony of FIFA on a global scale and by national associations or confederations on a local scale. In 2014 Brazil will host the FIFA World Cup which is an innovative product in the territory of Brazilian football. The legacies especially urbanistic, touristic and in promoting Brazil's image have been heavily used in raising public awareness about the acceptance of high amounts to be invested in the event. Considering the innovation, adaptation and regulation as the triad that drives competitiveness, the latter being the weakest pillar in the territory of football, we found that this event may have small influence in the Brazilian football / Doutor

Thesis (MTech (Business Administration)--Cape Peninsula University of Technology, 2009 / Over the years, the history of football has been characterised by several incidents of violence and disasters. According to Helding et al. (2002:4) globally, since 1945, approximately 1,000 people are believed to have lost their lives and about 3,400 people have been injured in nearly 30 serious soccer stadium accidents. In 1989, English soccer witnessed a stampede that left around 96 people dead at Hillsborough stadium in Sheffield during an FA cup semi-final match between Liverpool and Nottingham. Similar incidents in Africa occurred in Ghana in May 2001 when 126 supporters died after a stampede at Accra stadium at the end of a local league game. In South Africa, Ellis Park stadium witnessed a similar disaster on 11 April 2001, which left 43 people dead when soccer giants Kaizer Chiefs and Orlando Pirates clashed in a premier league soccer game. South Africa lost the bid to host the 2004 Olympic Games in Cape Town in favour of Athens and the 2006 FIFA World Cup to Germany as a result of perceived high crime rate. Whether perceived or real, issues of safety and security impact negatively on the image of a host nation. On the other hand, South Africa was selected to host the 2010 FIFA World Cup competition, despite a continued prevalence of high crime rates across the country. More effort from the Government is needed to guarantee adequate safety and security at soccer stadiums, training venues, and other areas used for public gatherings. Stakeholders that deal with safety and security, such as SAPS, Metro Police, Fire Brigade, and emergency medical services, should be deployed in such a way that they can respond quickly to emergency situations. A literature review has shown a close relationship between crime and event tourism. The crime mapping concept, which covers hot spot theory, routine activity, crime pattern approach and rational choice theory, helps in the understanding that some areas may be more affected by crime than others and that criminals' motivations can differ. Some of the most recent mega large-scale events used in the literature review includes: FIFA Soccer World Cup Competitions in Korea/Japan in 2002 and in Germany in 2006. This has provided guidance for South African organisers in terms of dealing with security issues. These examples have also provided a framework of reference on how to garner support and collaboration of national and international security agencies, which are relevant to the staging of the 2010 Soccer World Cup in South Africa. The foundation of this research considers the employees views concerning safety, security and health in Cape Town. It is envisioned that these ideas can strengthen future management decisions with regard to preparing safety, security and emergency services for major events such as the 2010 Soccer World Cup. This should not only involve taking note of security staff ideas, but also incorporating them into the grand national safety and security strategy and ensuring the full implementation of the security strategy at ground-level.

Thesis (DTech(Design)--Cape Peninsula University of Technology, 2009 / Universal Design (UD), as it is known in the USA and elsewhere, is an inclusive approach to designing for the broader population and is rapidly gaining popularity amongst design practitioners and planners globally. Similar non-exclusive approaches have evolved in diverse parts of the world to counter the systemic disablement and exclusion of vulnerable/special populations of users perpetuated by traditional approaches to design. The transdisciplinary field of UD is informed by concilience in accommodating a wide range of related fields, such as education, landscape architecture, architecture, town and regional planning, industrial/product/three-dimensional design, furniture design, interior design, communication/information/graphic design, interaction design, human-computer interaction (HCI)/usability studies, and ergonomics/human factors engineering. UD proposes a collaborative systems approach that benefits from the synergies of cross-functionalism by approaching the diverse challenges facing society through socially responsible design. In so doing, UD can potentially impact such diverse issues as health, transportation, inclusive education, sports and recreation, entertainment, social welfare, inclusive employment, transgenerational/lifespan housing, inclusive tourism, accessibility, safety, and ecological concerns on sustainability.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2009 / Football is considered one of the most important sports in several of the 53 countries in Africa, with the largest viewership and participation.

Orientador: José Carlos Marques / Banca: Ary José Rocco Júnior / Banca: Marcos Américo / Resumo: Este trabalho teve como objetivo fazer um estudo comparativo, por meio da análise de conteúdo, entre a comunicação veiculada pelo Portal da Copa (Site do Governo Federal Brasileiro sobre a Copa do Mundo da FIFA 2014) e pela seção de olho no cofre, mantida pelo site do UOL. O período de análise engloba os dias 01 de julho de 2012e 31 de dezembro de 2012. Partimos da hipótese de que o portal oficial da Copa divulga informações quase que invariavelmente positivas sobre o andamento dos trabalhos de organização do Mundial, omitindo, porém, outras informações que causariam impactos negativos sobre o evento, quando comparado com o conteúdo publicado na seção de olho no cofre. De um lado, o Portal da Copa, que é uma iniciativa do Poder Executivo Federal com o objetivo de facilitar o controle social dos recursos públicos que são investidos na preparação e execução dos jogos da Copa do Mundo de Futebol em 2014, opera com as ferramentas do discurso organizacional, promovendo pouco debate e otimizando-se sobre fatos importantes em suas páginas e de outro, o site do UOL, da iniciativa privada, com objetivos de esclarecimento, investigação e denúncia, típicos dos objetivos jornalísticos / Abstract: This work aimed to make a comparative study, through the analysis of content between communication conveyed by Portal Cup (Site of the Brazilian Federal Government on the World Cup 2014 FIFA) and the section the "eye in the safe" maintaned by the UOL website. The period of analysis convers the days July 1, 2012 and December 31, 2012. Hypothesized taht the oficial portal Cup discloses almost invariably positive information about the progress of the work of organizing the World Cup, however, omitting other information that would cause negative impacts on the event, when compared with the published content in the section of "eye in the safe". One one side, the Portal Cup, which is an initiative of the Federal Executive Branch in order to facilitate social control of public resources that are invested in the preparation and execution of the games of the World Cup in 2014, operates with the tools organizational discourse, promoting debate and little omiting important facts about your pages and others, the site private sector, seeking clarification, investigation and reporting, typical of journalistic goals / Mestre

D.Comm. (Sport Management) / The primary objective of the study was to establish what brand leverage strategies could be implemented in sport mega-event branding based on the case study of the 2010 FIFA World Cup South Africa. The secondary objectives focused on discovering the dimensions of sport mega-event branding, investigating the areas of sport mega-event impacts and leverage, identifying sport mega-event brand leverage activation tools and understanding the role of mega-event brand leverage activation tools in the context of their potential influence on the development of small and medium enterprises in the host country. Deriving from the research questions and objectives, a theoretical framework of sport mega-event brand leverage was created. It provided a blueprint for seven hypotheses, formulated in this study. A quantitative descriptive design was employed by the researcher. A self-administered web based questionnaire was uploaded at the Statkon website at the University of Johannesburg. The researcher utilised a purposive judgement sampling technique which targeted small and medium enterprises (SMEs) from the Gauteng and Western Cape provinces in South Africa. The companies were registered on four major online databases in South Africa – The Box, BizConnect, BizNetwork and online Yellow Pages. The main study was preceded by a two-phase pilot where five individuals representing conveniently chosen SMEs located in the city of Johannesburg filled out a hard copy of the questionnaire in each phase. Once the researcher refined the questions following the second pilot, the main research took place. The total of 8 902 emails, containing the website link, were sent out with 239 returned questionnaires accepted as valid to be included in the statistical analysis (2,95% response rate). The questionnaire was available online for five months between July and November 2011. The researcher made use of factor analysis and the Structural Equation Modelling (SEM) in the process of data analysis. The exploratory factor analysis enabled a reduction in the total number of latent variables (factors). It was followed by the confirmatory factor analysis, which also computed the goodness-of-fit indices allowing for establishing how well the model explained the data. Once the number of factors were reduced, the EQuationS (EQS) software was used to investigate mutual relationships between different variables and testing the hypotheses. The summary statistics, such as mean, median and standard deviation also helped in the interpretation of the findings. The main finding of the research was that the destination brand (South Africa) was a significant predictor of co-branding and an integral element of the sport mega-event branding (2010 FIFA World Cup South Africa). Co-branding was identified as the main brand leverage strategy – although there were various ancillary events supporting the World Cup. Ultimately the leverage opportunities lay in South Africa co-building the strong 2010 FIFA World Cup brand. In that, South Africa was one of the two dimensions of the mega-event branding which involved event and destination brands. The impact of social and political areas was identified as the most relevant to consider when staging a sport mega-event. In consequence they should be considered by destination brand managers and sport mega-event governing bodies when planning for leverage. Further analysis revealed that national identity and international prestige were found to have been considered as the most valuable areas of mega-event brand leverage in 2010. Close associations between national identity and prestige suggested that achieving one would have an influence on the other. Respondents thought that the aspects related to national identity should be included in marketing communications associated with the mega-event, such as advertising, public relations, sponsorship and licensing. Meanwhile, strengthening of a country’s international prestige should be anticipated when establishing the public relations strategy. In addition, sponsorship and relationship marketing were viewed as potentially having a significant influence on the development of local SMEs while licensing was seen as a solution with the power to boost SMEs growth in the short-term. This suggested that sponsors and other stakeholders should be involved in planning for positive event outcomes from a point of view of a local SME. This research had four main limitations which could not make the findings relevant to the broader population. Those limitations were: the low response rate, specific characteristics of hosting nation South Africa, as well as the fact that the World Cup is the most popular sporting event in the world. In addition, the sample population was limited to South African SMEs located in the Gauteng and Western Cape provinces which had an email and were registered on the four chosen online databases. That decision was driven by the fact that these two provinces are the two major business hubs in the country and were also involved the most in hosting of the World Cup matches in 2010. SMEs’ online presence enabled the researcher to conducts the study in an efficient and cost-effective way. More research is required in the future which would test the framework in different settings, with a different sample and also within an alternative time focus, mainly pre-and post-event.

Thesis (M.A. (International Relations))--University of the Witwatersrand, Faculty of Humanities, 2016. / With sport becoming a worldwide phenomenon through the international nature of matches and events, International Relations (IR) academic writers have had to take note. States and cities are increasingly using major sporting events and activities to re-image themselves, promote development and regeneration. Therefore, this research report will highlight numerous connections sport and IR possess through examining the widely proclaimed developmental impacts of hosting a mega sporting event (MSE) such as the FIFA World Cup. The professionalization and resultant commodification of sporting events seen through the transnational actor FIFA and World Cups in South Africa 2010 and Brazil 2014 will be used as case studies. These chosen cases will illustrate that in reality the FIFA World Cup is not as beneficial for host nations from the emerging or developing world as claimed. The research will be theoretically based on the perspective of neoliberalism in relation to the IR concept of Globalization. Key Words Sport, International Relations, Globalization, Neoliberalism, Mega Sporting Events, FIFA, World Cup, Development / GR 2017

Thesis (MTech (Tourism))--Cape Peninsula University of Technology, 2015. / Local business concerns and perceptions are generally neglected in relation to mega-event research, as most studies have, so far, focused on the broader economic impacts, as well as on the social impacts, and, more recently, on the environmental impacts of mega-events. South Africa being afforded the opportunity to host the 2010 FIFA World Cup™ created much excitement for all, and especially so for the business market. This is because the market in question is at the forefront of providing goods and services to the much anticipated increased number of tourists, whether such goods and services consist of the provision of accommodation, food and beverage, or entertainment, as well as ancillary products and services. The focus of the study was on gaining an understanding of the awareness and the impacts of the 2010 FIFA World Cup™ on businesses, especially those situated within close proximity of the Cape Town Stadium. The study was conducted three months before, and three months after, the event. The investigation explores the level of perceptions, attitudes, and experiences of the businesses in relation to the 2010 FIFA World Cup™, while simultaneously highlighting their experiences with the event. The primary objective of this approach was to ascertain whether there were any changes between the initial perceptions, and the experiences, among businesses in relation to the event. The five objectives guiding the study involved investigating: (1) business managers’ and owners’ perceptions and experiences of the event; (2) the impacts of the World Cup on businesses; (3) the level of business support for the event; (4) the impacts of leveraging initiatives on businesses; and (5) recommendations aimed at maximising the opportunities granted by future mega-events for businesses. During the pre- and post-event study, a total of 145 surveys were administered to the business owners and managers of SMMEs, using the stratified random sampling method, of which, 72 responded during the pre-event study and 104 during the post-event study.

Thesis (DTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2016. / The hosting of mega-events such as the 2010 FIFA World CupTM create expectations from the host nation, especially in the host cities. This is largely due to the impacts associated with the hosting of such events. Planning is perceived to be at the centre of successful hosting of such events. Planning also assists in making sure that benefits from such events are maximised and costs minimised. Events like the 2010 FIFA World CupTM do not only require high level planning but also a multi-stakeholder approach. With South Africa and the continent hosting the FIFA World CupTM for the first time since its inception, expectations were rising from both host and non-host areas. The study investigates a multi-stakeholder approach to planning on the 2010 FIFA World CupTM initiatives conducted by a non-host area - Cape Winelands District Municipality (CWDM), Western Cape, South Africa. The location of the CWDM is less than 45 minutes from the host city (Cape Town). By virtue of its close proximity, the CWDM positioned itself to leverage from the event as a result of possible spill-over effects. The study was driven mainly by five objectives. These include the identification of 2010 FIFA World CupTM planning initiatives, assessment of planning initiatives in relation to beneficiation of local municipalities, gaining an understanding of ways in which various stakeholders are involved in the planning initiatives, ascertaining ways in which various stakeholders perceive the benefits/spill-over effects and examining the alignment, integration and co-ordination of the 2010 FIFA World CupTM planned initiatives in the CWDM. In pursuing these objectives, both qualitative and quantitative research methods were used in the collection of data. Respondents included residents (n=1 250), established businesses (n=108) and CWDM officials (n=5), using stratified random sampling, convenient sampling and purposive sampling, respectively. A total of 1 363 questionnaires were administered among the respondents of the study.