Doctor of Philosophy / Department of Psychological Sciences / Laura A. Brannon / Two common types of advertisement avoidance behaviors in digital domains are skipping and zipping. Skipping involves pressing a “skip ad” button when viewing television content online, and zipping involves pressing a fast-forward button when viewing the same content through some type of recording device (e.g. Digital Video Recording device). The purpose of these studies was to examine if specific factors regarding the content of the advertisement, the persuasion context, and characteristics of the viewer reduce occurrences of skipping and zipping behavior. Participants in these two studies saw a combination of television shows and advertisements. One target advertisement marketed a fictional MP3 player while another discussed the dangers of binge drinking. One version each of the MP3 and binge drinking advertisements contained average-looking (i.e. normal) actors, and the other half contained above-average-looking (i.e. attractive) actors. Half of the viewers were allowed to choose which type of advertisements they would watch while the other half were forced to watch a particular type. The results of one study showed that participants were more likely to skip the MP3 advertisement than the binge drinking advertisement after making an advertisement choice when both contained normally attractive actors. These findings demonstrate that the effect of advertisement choice may be more complicated than previously found. Instead of acting as a means to improve avoidance rates, advertisement choice may make the content more salient to participants. Thus, viewers’ perceptions of the advertisement after making an advertisement choice may determine whether avoidance occurs.

Future robotic systems will be pervasive technologies operating autonomously in unknown spaces that are shared with humans. Such complex interactions make it compulsory for them to be lightweight, soft, and efficient in a way to guarantee safety, robustness and long-term operation. This set of qualities can be achieved using soft multipurpose systems that combine, integrate and commute between conventional electromechanical and fluidic drives, as well as harvest energy during inactive actuation phases for increased energy efficiency. Recent research work has shown that dielectric fluids with specific properties, can be combined with stretchable or flexible shell structures made of polymeric dielectric/electrode composite films, to implement a novel type of soft electrically-driven fluidic transducers with self-healing and self-sensing capabilities that take the name of Liquid-based Electro-Active Polymer transducers (LEAPs). These devices are similar to dielectric elastomer transducers in regards to their electrostatic working principle, but they can potentially produce larger displacements due to their lower mechanical stiffness. In this thesis a novel electrostatic transducer is presented; the transducer is made of thin polymer films and liquid dielectrics, combined with rigid stiffening elements to form a circular electrostatic bellow muscle (EBM) unit capable of out-of-plane contraction. These units are easy to manufacture and can be arranged in arrays and stacks that can be employed as contractile artificial muscles, pumps for fluid-driven soft robots, or as energy harvesters. As artificial muscles, EBMs of 20 - 40 millimeters in diameter can exert forces of up to 6 newtons, lift loads over a hundred times their own weight, and reach contractions of over 40 per cent with strain rates over 1200 per cents per second, with a bandwidth over 10 Hz. As pump drivers, EBMs produce flow rates of up 0.63 liters per minute and maximum pressure head of 6 kilopascals, whereas as generators, they reach a conversion efficiency close to 20 per cent. The compact shape, low cost, simple assembling procedure, high reliability and large contractions make the EBM a promising technology for high-performance robotic systems.