This paper collects the data of bidding Price of the cost equivalent land in Pader reorganization area and Guopi reorganization area, Kaohsiung county. This empirical study applies model of Hedonic price, sets actual accepted bidding price and starting bid price per ping as dependent variables, and selects 11 independent variable to discuss the factors that the cost equivalent land in reorganization area would affect land bidding price and base price. In this research, we found that the accepted bidding price would increase NT$3,918 with the increasing road width per 1 meter. Corner lots have positive effect on both of starting bid price and accepted bidding price. The accepted bidding price of corner lots would be increased NT$19,160, which is 15.5% of average sample price. The positive effect also shows on commercial area; the accepted bidding price of commercial area would increase NT$24,374, which is 19.3% of average sample price. The lands which close to prosperity road have higher price than general area. Hedonic price model of accepted bidding price with the linear function shows that the bidding price of the area which closed to prosperity road would increase NT$58,139, which is 46.1% of average sample price. This research also shows the most significant factors for accepted bidding price are "Road width", "Corner lots", "Zoning Regulation", "Distributions of administrative district", and "Commercial area". On the other hand, the starting bidding prices which are set by government have significant factors on "width-Depth ratio", "corner lots", "Distance from the recent park", "Zoning Regulation", and "Distributions of administrative district. " There are diverse effects and ranges for land price.