• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 1
  • Tagged with
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Active and passive communication and interaction : a netnographic approach to Instagram

Palmqvist, Oskar, Pop, Mira January 2022 (has links)
Over the years, social media has become the main source of communication for alot of users. It is undoubtedly the easiest and fastest way to reach people from allover the world and build friendships, interact, share content and experiences. Oneof the main platforms with this exact use is Instagram, which is this study’s empiricaldomain. This paper studies Instagram’s Interactions tab, namely the three ways ofcommunicating through the platform: likes, comments, story replies. This new feature isable to store the data of these three items on the platform itself; data that waspreviously not so easily available. With a netnographic approach of a documentanalysis on five participants and their Interactions, combined with qualitative pre-study interviews, the data is gathered and compared, viewing participant’sperceptions vs the reality of how they use the platform. This data also revealed whatpart of Instagram and its system users interact with the most, both passively andactively. The study revealed that most users claim to be passive and, in fact, are.They are also aware of the possible negative connotations of using Instagrampassively, but see it as a much easier and faster way of interaction, than the activeone.

Page generated in 0.1522 seconds