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The application of a model of social influence theory to the study of the effects of source similarity and source expertise on persuasion in an advertising setting /Swartz, Teresa Anne. January 1981 (has links)
Thesis (Ph. D.)--Ohio State University, 1981. / Includes bibliographical references (leaves 136-142). Available online via OhioLINK's ETD Center.
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Fear factor the impact of fear appeal messages on arousal, attitude formation and vaccination intentions in bioterrorism related communications /Morris, Angela S. Pashupati, Kartik. January 1900 (has links)
Thesis (M.S.)--Florida State University, 2004. / Advisor: Dr. Kartik Pashupati, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed Sept. 24, 2004). Includes bibliographical references.
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