We examine the existence of dividend clienteles in Sweden using a unique dataset containing yearly information on age, gender, income and portfolio composition of about 200 000 Swedish stockholders. The data covers the years between 2005 and 2010. More specifically, we investigate whether investor preferences for dividends differ depending on their age or income. Furthermore, we seek to establish if there are any differences in performance, based on abnormal return, between investors with different dividend yields. We find that age clienteles exist in Sweden; older investors hold stocks with higher dividend yields and invest a larger portion of their portfolio in dividend paying stocks than younger investors. We do not find support for the existence of income clienteles; low-income investors tend to invest in stocks with a higher dividend yield than high-income investors. However, we find that different income groups hold about the same portfolio weight in dividend paying stocks. Overall, we find no significant differences in performance within or between various age or income groups. The main finding of this paper is the identification of age clienteles in Sweden.