From a perspective of air transportation . an airport provides the traffic Transfer between the air and ground. It provides service to passengers on ¡§Safety¡¨,¡§Service¡¨and¡§Satisfaction¡¨consideration. Because each airport is unique in its size, capacity and functions, the requirements for each airports service will be different. The purpose of this study is to . To survey the consumer trend, market divisions of the travelling passengers in order to develop the strategy of establishing the character of the airport, provide guidance for profitable management and enhance the competiti- veness of the airport based on Taitung Airport condition. The method for this study use is based on the theory of Maslow, and establishes the concept of three Services (3S) for aviation. Designs 44 items of service measurement, and with statistical analysis, an under- standing of the consumer characteristics of the travelling passengers is prese- nted. What passengers want and where the market trends. The informa- tion is valuable to the management for planning the Taitung Airpor to be- come a major tourist destination. Based on the study majority of leisure passengers destined for Taitung are middle class female, ages 20 to 29. This category visitors are the main Consumer of Taitung Airport. Their priority regarding to the service qua- lity are the following nine items: Air safety, Inspection service, Fire and emergency, Handicapped facilities, Ground transportation, Check ¡V in counters, Holding room, Airport emblem and airport building. Based on the survey they are very pleased and feel positive about the on-going de- velopment of Taitung Airport in the past one and half year. The catetour- gory of visitors are cautious spenders, it could not attract investment into ism development. In conclusion, future development for Taitung Airport should, in cooperation with local government and tourism industry, be targeted at the high-end consumers, provide infrastructure for amuse- ment/entertainment center, grand scale theme park, vacation resorts and international class hotels.