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Freight Forwarder Satisfaction: A Conceptualization and an Empirical Test of Effect on Airport Customer Loyalty and CompetitivenessAlmofeez, Sarah Ibraheem 05 1900 (has links)
In 2018, global gross domestic product (GDP) was US$86.3 trillion, and almost a quarter of that value was due to international trade with a value of US$19.6 trillion. Air cargo accounts for about 35 percent of that trade value (approximately US$6.86 trillion). Moreover, from the perspective of the airport sector, air cargo revenue contributes between 20 to 70 percent of airport revenue. The global airport revenue for freight in 2018 was US$250 billion. Despite the interest and research activities surrounding competition and competitiveness of airports and specifically among airlines and passengers, it appears scholars have overlooked research concerning the competitiveness of airports when it comes to air cargo. This study attempts to fill the gap in the supply chain and logistics literature by putting forward a framework and ultimately operationalizing the framework highlighting the pivotal role of air cargo in the supply chain domain and within the global economy. Specifically, the framework is operationalized within the freight forwarding air cargo supply chain domain – providing insight into this important yet understudied phenomenon. The population of interest is freight forwarders from the Dubai International Airport, United Arab Emirates. The Middle East represents 18 percent of the world's air cargo volume and the region's air cargo volume has been growing three times faster than worldwide air cargo making the Dubai International Airport an appropriate and novel setting for the study. A sample frame obtained from the National Association of Freight and Logistics (NAFL) provided the final sample of 187 respondents. The survey was undertaken during the fourth quarter of 2019. The data are analyzed using structural equation modeling. The dissertation contributes to the supply chain and logistics literature by synthesizing and operationalizing a framework that measures freight forwarder satisfaction specific to air cargo. Relying on Porter's theory of industry structure and competitiveness, the results of this study find that freight forwarder satisfaction is composed of three dimensions: infrastructure, operations, and cost. Additionally, the empirical findings reveal that freight forwarder satisfaction has a significant positive effect on both loyalty and airport competitiveness. As well, loyalty partially mediates the relationship between freight forwarder satisfaction and airport competitiveness.
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