Made available in DSpace on 2016-04-28T20:19:15Z (GMT). No. of bitstreams: 1 2006-Marcelo Poca de Souza.pdf: 1291201 bytes, checksum: f22000fa61d7cfe4e1f2ae05c493a553 (MD5) Previous issue date: 2006-06-29 / This research is based on a case study, rise the application of partnership management methodologies between non-governmental organizations (NGO) and companies. From this point, a bibliographic revision tried to present the partnerships evolution on companies side and intersectorials, which is the object of this research. It tried too evaluate the demand factors which enforce NGO as companies partner emphasizing a potential synergy framework verified by some authors. The research used the James E. Austin (2001) collaboration continuunm dimensions framework, who is a reference due his research and the theories about partnerships between NGO and companies. From the case study, unique type, which represents the typical NGO universe, it was observed the circumstances and conditions a NGO would have applied methods of relationship management by his own, and identify what are the strength points and challenges the NGO faced to maintain this relationship management process. Then, it was observed that the dimensions presented by Austin are consistent on the management structure in a NGO, but it suffers by the informal management style of its more valuable and intangible resource: the partners. / Esta pesquisa, baseada num estudo de caso, levanta a aplica??o de metodologias de gest?o de parcerias entre organiza??es n?o governamentais (ONG) e empresas. A partir de uma fundamenta??o te?rica que buscou apresentar a evolu??o das parcerias empresariais e intersetoriais, que ? o principal objeto da pesquisa. Buscou-se tamb?m avaliar os fatores de demanda que levariam as ONG a formarem parcerias com as empresas destacando um quadro potencial de sinergias verificado por diversos autores. A pesquisa utilizou as dimens?es do continuum da colabora??o preconizado por James E. Austin (2001), autor que ? refer?ncia em pesquisa e teorias sobre administra??o de parcerias entre ONG e empresas. A partir do estudo de caso tipo ?nico, t?pico do universo de ONG, as circunst?ncias e condi??es que uma ONG teria aplicado seus m?todos pr?prios de gest?o de parcerias foram observadas e, a partir da?, identificou-se os pontos fortes e os desafios da ONG em manter sua administra??o de relacionamento. Percebe-se que as dimens?es apresentadas por Austin s?o consistentes na estrutura de gest?o de uma ONG, mas que esta ainda sofre pela gest?o informal de seu recurso intang?vel mais valioso: a parceria.