Consuming alcohol can affect the mental and physical health, lead toaddiction and affect the development of the brain before the age of 25.Nevertheless binge drinking remains a widespread problem amongstuniversity students. Drinking norms in people's surroundings can affect theirdrinking habits. This study aims to understand why students consume alcohol and the apprehension of the drinking norm on a campus by doing semi-structured interviews with eight students who are living on a campus. The data is analysed through Theory of Planned behaviour and the focal pointsare injunctive, descriptive norms and associations. The result shows thatcampus students consume alcohol because they think it is fun, it helps themsocialize and to avoid or let go of stressful things and negative thoughts. Wecan interpret from the interviews that the drinking norm on campus is thatstudents are expected to drink alcohol at social events. The result also showsthat students tend to value the positive effects of drinking alcohol more thanthe negative consequences. The interviewed students had more mutualpositive associations towards drinking than mutual negative associationswhich implies that drinking norms affects drinking habits and associationstowards drinking.