This study contributes to the existing discussion about international tourism by exploring the role of all-inclusive hotels in the creation of an environmental bubble on the northern coast of Jamaica. Moreover, it examines what type of Jamaica is being sold by the hotels and who is included and who is excluded from the environmental bubble. The purpose of this study is to analyze how all-inclusive hotels on the northern coast of Jamaica are selling their travel packages. In order to do that, this study makes a qualitative media analysis of digital website advertisement from all-inclusive hotel’s websites. Social scientists agree that one characteristic of all-inclusive type of tourism is the separation between guest and host. I argue that the website advertisements by all-inclusive hotels are contributing to this separation.