Name of the thesis: Pedagogical evaluation of the annual training program 800m runner in 2010 and 2011. Author: Bc. Michal Novák Tutor: odb. as. Aleš Kaplan Aims of the thesis: A descriptive analysis of a two years-long training cycles from the perspective of the different training means, load characteristics and the relations between the sport performance and its efficiency. Methodology: In this thesis the method of pedagogical evaluation using the qualitative analysis of the training documents was applied. Results: Using tempo and special endurance throughout the racing season was achieved maximum efficiency in both monitored zones. Despite his health problems, the racer achieved his personal bests during the second season (2011), which was reached by improving the section of his speed and very through rehabilitation, which facilitated his quick comeback after the injury Key words: pedagogical evaluation, qualitative analysis, 800m run, general training index, special training index

The thesis examines the topic of sustainable development and its media interpretation when talking about privately owned companies, especially multinationals. The theoretical part creates a framework to understand the topic of sustainability and its development related to companies and it aims to uncover the reasons why the companies incorporate sustainability into their strategies. At the same time, up to date media research in the field of sustainable development, theory of agenda setting, company marketing and a relationship of PR workers with journalists is examined. The research was conducted on the Czech newspapers MF DNES, Právo, Hospodářské noviny, Lidové noviny and E15 within one calendar year. The practical part uses quantitative analysis to describe the basic features of selected articles and answers questions of which companies use sustainability for promotion or which companies are connected to it, what the main subject of articles is or who the main actors are. Qualitative analysis using the method of grounded theory helps us to create the overall media image.

The theoretical section of the thesis Comparison of the misanthropic Show Jana Krause and the philanthropic Mark Eben's show Na plovárně aims to characterize the talk show genre both abroad and in the Czech Republic. It briefly outlines the development of the genre and its arrival in the Czech television stations. It also gives a definition of a presenter, describes the ways of communication, construction of the interviews with the guests, their selection, introduces Jan Kraus and Marek Eben and characterises both talk shows - Na Plovárně and Show Jana Krause. The practical section deals with an analysis of production in which interviews with representatives of both production teams are analysed. A qualitative analysis aims to answer the question: "How do the philanthropic and misanthropic concepts of the talk show differ, from the perspective of content and production intentions?" The conclusion contains a summary of the collected data.

The French President Nicolas Sarkozy is presented in the long term as the head of state with a strong media influence and strong media manipulation ability. This tendency is moreover not rare in the field of politics, and it can have a strong impact on society. That is why it seems appropriate to devote attention to this topic within media studies. The aim of this thesis is to find out, based on the content-study of three Czech national newspapers, how Czech journalists deal with the topic of the French presidency - do they have their specific sources, how do they cope with information from the Élysée Palace, do they use the same sources, do they create stereotypes about Nicolas Sarkozy etc. Qualitative analysis of the articles is supplemented by findings from interviews with the journalists themselves. The thesis has two main parts. In the first one, the overview of the available research in the field of agenda-setting and news coverage sociology is offered, literature is also presented, which deals with the influence of President Sarkozy and the issues affecting French journalists' work. The second part presents the analysis of the daily newspapers' material, which makes it possible to see the current trends in journalists' work with sources. The findings are supplemented by information from the...

The thesis propounded below is based upon a presumption that one of the significant means of socialization is mass media. It represents a source of information since an early age of a child, constitute the models of a socially acceptable behaviour and depict the values and norms that are applicable to the society. In continuation to the ambiguous character of socialization, on one hand allowing an individual to integrate fully into the society, on the other hand, however, producing the present inequalities, the author enquires into the way how villains are portrayed in television cartoons, that is, those who violate these commonly accepted norms. In the theoretical part of the thesis the author builds predominantly on the sociological reflections of the character of the modern society, the character of socialization and social norms. In the chapters dealing with the socialization potential of media she employs primarily the modelling theory that stems from the more universal social learning theory. In the empirical part the author, using qualitative research, tries to describe how villains are portrayed in television cartoons and besides other statements, she proves that their world has a strictly dichotomic and exclude character. One of the outcomes of the thesis is a typology of villains who can...

This diploma thesis named "Young people and its relationship with printed newspapers in the period of the new media" shows the way of treating the printed newspapers by the nowadays young generation within the Czech Republic. The thesis is based on the hypotheses predicting the tough situation and future position of printed newspapers. Concerning the experts' predictions the sole existence of the newspapers could be threatened by uninterested approach of young readers. The first part of the article shows the young people relationship to the printed newspapers as presented in selected international surveys and researches. The conclusions of these materials are essential sources used in my own further survey. As a part of the article the specific data presenting the situation of the Czech newspapers market are presented. It shows the printed newspapers decreasing demand which is significant as well as on the Czech Republic market. The methodology of the research is presented in the next part of the article. As a proper method the quantitative analysis is selected - the "focus-groups" method. The tested sample was forty of students in total. All of them were studying the secondary school or the university. Each part of the topic being analyzed is presented in the next part of the work. Also the...

This diploma thesis named The Comparison of Media Image of Czech film awards - The Czech Lion and The Czech Film Critics Award in years 2011 - 2013 analyses the media image of those film awards in printed media. As a method is used the qualitative analysis - the Grounded theory and research is made from four types of media - newspapers, weeklies, cultural magazines and tabloids. The aim of this diploma thesis is comparison of articles about those awards and evaluation of Czech cinematography's media image through czech film awards.

This diploma thesis concentrates on the media coverage of Vietnam in 2012, particularly in four Czech newspapers. Applying qualitative and quantitative method, it analyzes 358 articles, which appeared throughout the selected newspapers in 2012. This paper is divided into two parts, a theoretical and a practical one. The theoretical part describes Vietnam in the 20th century, the history of Czech-Vietnamese relations as well as the main media concepts that help to create a media image. The practical part of the quantitative method answers the research questions, which have been put forward at the beginning of the research. The data, such as the frequency of the topic during the year, topics that are usually connected with Vietnam, occurrence of the word Vietnam in headline and the amount of articles in which Vietnam is the main topic will be depicted using graphs and tables. The results of the qualitative analysis will then show, which characteristics are attributed to Vietnam in Czech daily press.

This diploma thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...

The significations found in content aren't only explicitly present in the surface structures, but they're also built deep inside human mind as the basic semes - the minimum units with a signification. In the diploma thesis "Internet Marketing Influence on Internet Media Content and their Users at Czech Media Environment" we use a qualitative analysis method composed of the semiotic and the narrative analysis to describe and interpret the chosen samples of internet marketing content. The semiotic analysis helps us to interpret both the basic surface and deep significations present in the visual and text code of the interpreted samples. The narrative analysis unravels a narration the act is constructed from followed by interpretation. The application of both the methods allows us to identify myths in the narratives. The aim of application of both methods is to describe specific and repetitive deep significations and narrations individual communicates are built from and thus characterize internet marketing media discourse. The narratives form a basis of the interpersonal communication; they allow us to preserve and communicate significations through them. All the narratives of the interpreted samples of content were constructed with a basic conflict (or contradiction) and presented to the public...