Humans have always used animals for private and public entertainment, and it has always been widely accepted in society. Today, people have the opportunity to meet closely with several different animal species that create tourist's experiences. Animal tourism is a growing industry that creates great economic benefits. Unfortunately, The animals in the industry must pay a high price for entertaining the audience- humans! Organizations for animal rights have shown that there is a desire among tourists to have close contact with animals. The animal industry, on the other hand, has become increasingly criticized for mistreating animals. The animals' poor condition and other deviations have attracted attention via social media. The purpose of this essay was to study young adults' emotional reactions and attitudes towards animal entertainment in the tourist industry. The reason for this is to find out whether there will be any demand to visit destinations and take part in animal entertainment in the future. The study was based on a qualitative method where data was collected via semi-structured interviews, which consisted of both women and men. A thematic analysis was performed with a deductive approach. Thereafter, the results were analysed and linked to relevant theories and previous research. The summary resulted in young adults having a generally negative feeling and attitudes towards animal entertainment. The people in the study choose to no longer take part in animals as entrainment due the poor living conditions of the animals. Due to these reasons, the demand for animal entertainment may decrease in the future.