Thesis (Ph. D)--Ohio State University, 2003. / Title from first page of PDF file. Document formatted into pages; contains xii, 153 p.). Includes abstract and vita. Advisor: Steven J. Beck, Dept. of Psychology. Includes bibliographical references (p. 82-90).

This study's primary aim is to explain Urban Adult Chinese Consumers' preference between foreign and Chinese products. It examines how Country of Origin (COO), Consumer Ethnocentrism (CE) and Consumer Animosity (CA) influence Urban Adult Chinese Consumers' product preference and willingness to buy. The existing knowledge is divided on this issue. By reviewing the relevant literature, it is clear that there are two completely different approaches of investigating the impact of COO on Chinese consumers. The researcher of this current study classified the two opposing methods as 'the simplistic approach' and 'the cautious approach'. Studies follow 'the simplistic approach' firmly believe Chinese consumers overwhelmingly evaluate foreign products positively and they have a strong preference for foreign products. Research follows 'the cautious approach' argues that Chinese consumers' complexity and internal differences cannot be ignored, some of them prefer Chinese products and they cannot be simply considered as in favour of foreign products. Past studies all concluded that Chinese consumers hold low to moderate level of CE beliefs. However, two investigations concluded Chinese consumers harbour strong animosity towards the Japanese. This study follows the philosophical understanding of pragmatism. The research questions are the most important factors that determine the research strategy and quantitative and qualitative methods can complement each other to address the research problem. This study employs a concurrent embedded mixed methods research strategy that consists of a street survey and semi-structured interviews. Due to the distribution pattern of the quantitative data, this study used non-parametric analysis methods including: Chi-Square Test for Independence, Spearman's Rank Order Correlations, Mann-Whitney U test and Kruskal-Wallis Test. The qualitative section of the investigation focuses on four issues: how Urban Adult Chinese Consumers (UACC) determine whether a product is foreign or Chinese, sources and background of animosity, the impact of domestic alternatives and areas for Chinese products to improve. This study discovered that UACC's preference between foreign and Chinese products remain divided. They cannot be simply considered overwhelmingly in favour of foreign products or prefer Chinese products. For those UACC have a preference for foreign products, quality and design are the main two reasons. Desire to support China's domestic industry and patriotism are the main driving forces behind some UACC's preference of Chinese products. UACC holds low to moderate level of CE beliefs, which suggests they are worldminded consumers that capable of evaluate foreign products based on merits, without strong negative bias. UACC have strong animosity towards the Japanese, but antagonistic sentiments towards the Americans and French are relatively low. There are complex sources of animosity and this study identified a wide range of factors that contributed to UACC's strong animosity towards the Japanese. The main area of original contribution of this study concentrates on Consumer Animosity. It discovered a wide range of sources of animosity towards the Japanese and constructed an enhanced animosity model.

Societies divided by brutal conflicts require possible ways to reconstruct their peaceful societies. As a nation that is divided by an ethnic conflict that spanned almost three decades, Sri Lanka urgently requires an ongoing peace process. High quality education for the younger generation can provide the positive force for generating peace and preventing from future conflicts. This study investigated how Olympism education could strengthen conflict resolution competencies among primary students in ethnically divided societies in Sri-Lanka. This research examined the initiatives first by coming across the impact of education in promoting peace among Sri Lankan primary students. Secondly, the study provided an explanation for the potential of Olympism in conflict resolution and promoting peace among Sri Lankan primary students. The study introduced an integrated model of Olympism values and conflict resolution strategies, and this program was trialed in two primary schools one each of the two main ethnic groups of Singhalese and Tamils in Sri Lanka. A mixed method approach was used and data was collected using surveys and interviews. In each school, there was one group that was taught the programme and was the experimental group, and there was a control group not taught the programme. The pre and post-test survey data from all students in the control and experimental groups were analysed according to four hypothesises using Analysis of Variance. The interviews of 16 students from the experimental group from both schools were analysed thematically and contributed data about students’ perspectives. This study aimed to discover possible unifying factors and attain a more holistic view about the nexus of Olympism, physical education and conflict resolution. Considering the effects of the intervention, the most notable finding of this study was that conflict resolution and Olympism education integrated curriculum intervention significantly improved experimental group students’ conflict resolution competencies. It was also found that students’ conflict resolution competencies improved regardless of their gender or ethnicity. The experimental group students also had an increase in Olympism competencies. The competencies that students had the greatest change were related to physical, social, critical and conflict resolution literacy. The findings from the interviews supported the stages of Mezirow’s Transformative Learning theory. This research concluded that strategically designed and carefully managed Olympism lessons could help students to develop and enhance competencies of conflict resolution.

The effects of consumer involvement on product choice have been studied extensively. However, to the knowledge of the researcher of this work, no study has examined whether consumers become more involved with a product choice when it is associated with a country towards which they harbour feelings of animosity. Hence, this work examines whether feelings of animosity increase consumers' level of purchase involvement. This is a cross-cultural investigation conducted in the context of the Holocaust. 340 Israeli and British Jews took part in this experimental research. Structural equation modeling was employed to examine this relationship in a model adapted from Klein et al.(1998). A positive and statistically significant relationship was observed between consumer animosity and purchase involvement. This work suggests that subcultural differences are possible moderators of consumer animosity. Thus, marketing practitioners should segment markets by looking into subcultural differences among consumers in their target market.

This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products (i.e. products that involve affiliations of two or more countries - such as branded in Japan but made in China). While consumers’ reluctance to purchase foreign products from countries that they have animosity towards is clearly evident in the current literature, little is known about consumers’ attitudes towards hybrid products. As such, the study introduces this new construct (i.e. willingness to buy hybrid products) to the animosity model to determine if animositic consumers would be more receptive or willing to accept hybrid products where the animositic tendencies towards foreign countries in question can be negated by the products’ domestic affiliations. To conduct this investigation, the study is undertaken in China where the Chinese consumers’ animosity towards the Japanese was examined. The data with a usable sample size of 435 were collected in the Chinese city of Nanjing. The findings of the study revealed that the high level of animosity present against the Japanese resulted in the Chinese consumers’ unwillingness to buy Japanese products. More importantly, results showed that the Chinese consumers are not any more receptive to hybrid products as such domestic affiliations have not diluted the animosity. Consistent with the literature, the study has also validated that consumer animosity to be a higher-order construct indicated by war and economic animosity. Under the conditions of extreme animosity, consumer ethnocentrism does not take a significant role in influencing other constructs in the animosity model.

China, Japan and South Korea are three big economies in Northeast Asia that are innegotiations for a trilateral Free Trade Agreement (FTA). A concluded FTA among them willcreate world’s third largest regional market that consists of of 1.52 billion people and thataccounts for 20% of world’s GDP. However the economic cooperation between the threecountries has constantly been interrupted by political issues that root back in the history of thethree countries. In the history the three countries have developed enemy images of oneanother, which have restrained their interaction over the years and influenced their currentrelationship. This thesis uses the enmification theory to explain how these enemy images andenmity feelings have emerged in the history and what impacts they have on political issuesand the economic cooperation between the three. Examples on political issues that are broughtup in this thesis are the recent intensified territorial disputes over Diaoyu/Senkaku islands andDokdo/Takeshima islands.

No description available.

The purpose of this study was to gain a better understanding of sexually aggressive behavior through the examination of humor appreciation among male undergraduates. As compared to nonaggressive males, sexually aggressive males showed a significantly greater appreciation for humor which negatively stereotyped females, portrayed prejudicial views of rape-and rape victims, and contained content related to male sex drive and virility. Differences in humor appreciation were also found for males with high sex drive. Additional findings included correlations between aggressive drive and sexually aggressive status, as well as between sex drive and likelihood to rape.

The study of cognitive factors in sexual aggression has, for the most part, been limited to beliefs and attitudes. The present study sought to detect a rape-supportive schema of sexual relationships that organizes and guides information processing in several cognitive domains: cognitions arising in the context of a simulated sexual situation, memory, person perception, and social reasoning.

Thesis by publication. / Thesis (PhD) -- Macquarie University, Macquarie Graduate School of Management, 2008. / Bibliography: leaves 124-133. / Introduction - Literature review -- Online word-of-mouth: a comparison of American and Chinese discussion boards -- Electronic word-of-mouth: a comparison of stated and revealed behaviour on electronic discussion boards -- A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects -- Conclusion. / The growth of electronic discussion boards has enabled consumers from different cultures to communicate with people of similar interests. Through this online channel, marketing concepts such as word-of-mouth (WOM) and country-of-origin (CoO) effects have the potential to become more important because of the potentially large number of participants involved. The US and China, being the largest and second-largest online population in the world respectively, are ideal countries to investigate the frequency and extent of these marketing concepts. --The thesis consists of three separate but inter-related papers which have been published in journals or have been accepted for publication. Each paper builds on the one before and analyses different aspects of online consumer behaviour such as information-giving, information-seeking and the CoO statements made by participants of discussion boards. By examining and comparing the frequency and content of discussion postings on discussion boards within US and China based websites, the thesis makes a comparison of the information-giving and information-seeking behaviour of the discussants and also looks at the extent and the content of CoO statements made. Online observation of discussion postings from six different discussion boards (three each from the US and China) was conducted over two 90-day period in 2004 and 2005 and a total of 5,993 discussion postings were downloaded for analysis. In addition, an online survey of 214 participants was conducted to compare the stated and actual (or "revealed") behaviour of discussants on the US and China based discussion boards. -- Overall, the findings indicate consistent differences over a 12-month period in the bahaviour of the US and Chinese discussants. The US discussants were found to provide more information than their Chinese counterparts while the Chinese discussants exhibited more information-seeking bahaviour on the discussion boards. The findings also indicate that the Chinese discussants demonstrated more negative CoO statements and these statements were observed to be related to Japan and/or brands that originated from Japan. The findings suggest that such negative CoO statements can increase rapidly online and it appears that the negative sentiments by the Chinese were apparently unrelated to product quality; instead they appear to have been predominantly associated with war related animosity. -- These findings have important implications for marketers selling to the Chinese as discussion boards appear to be more important as a source of information for the Chinese than the Americans. Also, given that the Chinese discussants demonstrated a high level of negative CoO statements relating to products from Japan, marketers selling Japanese products to the Chinese must understand the underlying issues related to these negativeCoO statements and take steps to prevent non-purchase of Japanese products. / Mode of access: World Wide Web. / vii, 133 leaves ill