This Master thesis analyses the theoretical aspects of marketing strategic planning and marketing strategic creation by different Lithuanian and foreign authors. In a way of questionnaire form a research of consumers of the companies trading in decoration materials was carried out with an aim to evaluate the demands, expectations and behaviour peculiarities of the consumers of this production. The conceptual part of this work with a reference to presented marketing strategic planning sequence evaluated the marketing strategies formation of the groups of companies trading in decorative materials, estimated the most important similarities and differences of researched company’s marketing strategic planning, distinguished marketing strategy formation features, characteristic to strategic companies group. The results of the research confirmed the hypothesis, raised by the author in the beginning of the work. It was estimated that marketing strategy formation process of the companies trading in decoration materials which hold the strongest positions in the market due to the similar position in the market and outer environment effect has general features, determining the similarities of marketing strategies.

Gyvenamųjų namų apšiltinimo ir apdailos defektai – dažnas reiškinys šiuolaikinėje statyboje. Statant arba perkant namą, norima, kad būstas būtų jaukus, šiltas, gražus, ekonomiškas ir patogus. Nuo gyvenamojo namo apšiltinimo ir apdailos kokybės priklauso viso namo estetinė išvaizda, šilumos izoliaciniai, higieniniai ir kiti parametrai. Darbo tikslas – gyvenamųjų pastatų apšiltinimo ir apdailos galimų defektų diagnostikos ir eliminavimo būdų analizė. Darbą sudaro įvadas, keturi skyriai bei išvados. Įvade pateikiamas darbo tikslas ir uždaviniai tikslui įgyvendinti. Pirmame darbo skyriuje pateikiama Lietuvos ir užsienio mokslinės literatūros, susijusios su apšiltinimo ir apdailos medžiagų tyrimais ir bandymais, defektų nustatymo būdais, apžvalga. Antrame darbo skyriuje analizuojami gyvenamųjų pastatų apšiltinimo ir apdailos defektai, jų diagnostikos ir pašalinimo būdai. Trečiame darbo skyriuje analizuojamos pastatų apšiltinimo ir apdailos defektų atsiradimo priežastys. Ketvirtame darbo skyriuje pateikiamas apšiltinimo ir apdailos defektų pašalinimo racionalaus varianto parinkimo modelis. Variantams palyginti pateikiama rodiklių sistema, skaičiavimai ir gauti rezultatai. Darbo pabaigoje pateikiamos išvados. Darbo apimtis – 69 puslapiai teksto (be priedų). Darbe pateikti 22 paveikslai, 10 lentelių, 83 bibliografiniai šaltiniai ir 10 priedų. / Defects of warming and trimming of dwelling houses are very common in contemporary constructions. When buying or building a house we want it to be cosy, warm, beautiful, efficient and comfortable. The whole appearance, thermal insulation, hygiene and other parameters depend on warming and trimming quality. The purpose of this thesis is to analyse the methods for diagnosing and eliminating the possible defects of warming and trimming of dwelling houses. Thesis consists of an introduction, four chapters and a conclusion. Introduction contains the goal of the thesis and the tasks for achieving it. The first chapter gives an overview of Lithuanian and foreign literature on research and experiments with warming and trimming materials and methods to identify the defects. The second chapter focuses on analysis of the defects of trimming and warming of dwelling houses, methods for their diagnosis and elimination. The third chapter analysis the causes of the defects of warming and trimming of buildings. The fourth chapter gives a model for selection of a rational method to eliminate the warming and trimming defects. Rating system, calculations and acquired results are also given, in order to compare the methods. In the end of thesis, the conclusions are drawn. Thesis contains 69 pages of text (without annexes). There are 22 figures, 10 tables, 83 bibliographic sources and 10 annexes in this thesis.