This thesis focuses on Astrid Lindgren and film tourism in the Vimmerby region in Sweden. Lindgren introduced her imagined worlds in her books and films, which was inspired by her personal experience of growing up in Vimmerby. Film location sites and other film tourism places around Vimmerby indicate the relationship between the imagination of the author and the local region. This thesis draws on the concept of imagination and Stijn Reijnders research about Places of the Imagination, as well as Abby Waysdorf and Reijnders research on film tourism as an imaginative experience. By focusing on these sites and the advertisement, the main research question is what experience these sites offer for the film tourist and how they present the local identity and imagined world by Lindgren. This thesis introduces a new approach called imaginative archaeology. It describes film tourism as an archaeological reconstruction of imagination and the imagined world, that is presented on screen. As a result, the film tourism sites offer an archaeological reconstruction. The film sites can be seen as archaeological sites, the tourism sites in Vimmerby provide traces of Lindgren’s imagination, the theme park can be seen as an open-air museum and the film museum offers a museum experience for the film tourist.