There are plenty of reasons behind a tourist’s decision to travel. However, when it comes down to which destination a tourist chooses to visit, a sporting event of high quality and great interest could contribute to make a destination more attractive to tourists. The size of sporting events is ranging from regular season games with your local team to mega-events such as the Olympics or the FIFA World Cup. Therefore, the catchment area for each sporting event also varies greatly. The aim of this study was to investigate and chart how the catchment area of the Swedish ice hockey team IF Björklöven looked like. In order to chart Björklöven’s catchment area the geographical distribution of tickets, merchandise and memberships have been analyzed through registry data directly from IF Björklöven. In addition, the study also investigated how Björklöven’s attendance numbers have developed by analyzing statistics from the Swedish Ice Hockey Association. The effects on the attendance numbers and the geographical distribution of sold products caused by the sporting results, restrictions of the COVID-19 pandemic and the economic situation in Sweden were also analyzed. The study showed that Björklöven’s catchment area is mainly concentrated in the area around Umeå. There were no significant changes in the geographical distribution and the catchment area between the different ice hockey seasons. The study also highlighted the huge impact that the COVID-19 pandemic had on Björklöven’s business. For example, according to the estimate made in this study, Björklöven would realistically have sold almost 180,000 more tickets during the pandemic if their operations were not affected by restrictions on the allowed number of spectators at public gatherings. The study also showed that there is no causality between the economic situation in Sweden and the attendance numbers.