The purpose of this study was to determine (a) the attentional focus strategies used by triathletes during the three stages of an Olympic distance triathlon, (b) if level of experience influences the attentional focus strategies used by triathletes, and (c) whether there is a relationship between athletes finishing times and the attentional strategies used in each stage of the race. Triathletes (N = 160) completed the Triathlon Attentional Focus Inventory, which measured association and dissociation during the swim, bike, and run. One-way ANOVAs revealed significant differences between the athletes' level of experience and the attentional strategies used, as well as differences between the athletes overall race time and the attentional strategies used during each stage of the triathlon. Athletes with more experience associated more during the race, whereas athletes with less experience dissociated more throughout the race.