Univ., Diss.--Passau, 2000.

The theoretical part is focused to main topic of my final thesis (photovoltaics, hydrogen and fuel cell vehicle). In first part photovoltaics is described different kinds of solar panel and their connections. In second part is solved production, storage, distribution of hydrogen and also fuel cell type PEMFC, which is specified into mobile vehicles. Last theoretical part sis devoted to cars with fuel cell, history of these cars and current market with them. The own measurement is concentrated to testing of hydrogen radio control model and evaluating of results gained from FVE Hrádek.

Last two years was not only the Czech new cars market greatly suppressed by the global economic crisis. Especially in this time was necessary for the survival advantage using all the possible tools that could help sustain sales. This thesis aims to completely map the ever-evolving internet marketing, both in terms of actual campaigns, internet advertising theory and practical experience in the course of writing the work yet to be tried and evaluated realistically. The work will analyze the various competing campaigns and evaluate their success on which we get to the comparison of theoretical and real effective campaign plane.

Zugl.: Darmstadt, Techn. Univ., Diss., 2005

This diploma thesis is focused on analysis of the rubbish vehicle ulitization ratio garantee the plastic waste collection in the area of Pelhrimov. In the research part the basic information from the sphere of waste economy, legislation, rubbish division and handling, logistics are stated. In the part named Personal work the statistic assessment of obtained data concerning the plastic waste collection from assorted viewpoints are carried out. In the final part the analysis results are stated and explained included the recommendation for the practice.

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Diplomová práce se zabývá fenoménem low-cost automobilů (do 8 000 ?) a jejich perspektivě pro evropský trh: do jaké míry je evropský trh pro prodej low-cost automobilů (LCA) perspektivní? Jak by měl LCA pro evropský trh vypadat? Jaké jsou klíčové faktory úspěchu? První část pojednává o LCA obecně (vývoj, výroba, ziskovost), druhá část se věnuje jejich přítomnosti globálně, třetí část je strategickou analýzou evropského automobilového trhu z pohledu výrobce LCA.

This master thesis is divided into three parts. First part deals with theoretical approaches in marketing strategy with special focus on activities connected to a launch of a new product. These theoretical approaches are compared to common practice in company Renault. Second part focuses on particular case of using marketing strategy -- launching of Renault Koleos model on the Czech market. In the final part of this work we evaluate results of this launch, we try to find weak points and propose corrections of company's marketing strategy.

The thesis focuses on the entire process of the launch of the new product FIAT 500 NUOVO into the Czech market. In the introduction is presented the parent company FIAT S.p.A and the subsidiary company FIAT ČR. After initial part follows the characteristics of the car industry and market evolution emphasising the new product's market position. The other two parts of the thesis include the theoretic possibilities of marketing strategies and their practical implementation. The conclusion comprises the evaluation of implemented methods and furthermore presents the proposal for their optimalization.