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The image of the new-car dealer as perceived by the new-car buyer: a comparative study of differential attitudesPribyl, Francis Joseph 12 1900 (has links)
The purpose of this research is to study the attitudes of new-car buyers regarding the franchised automobile dealer, to identify those factors which are the most important to the buyer when selecting the dealer, and to measure the effects of dealer competition in various sized cities on the attitudes of buyers.
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