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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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The image of the new-car dealer as perceived by the new-car buyer: a comparative study of differential attitudes

Pribyl, Francis Joseph 12 1900 (has links)
The purpose of this research is to study the attitudes of new-car buyers regarding the franchised automobile dealer, to identify those factors which are the most important to the buyer when selecting the dealer, and to measure the effects of dealer competition in various sized cities on the attitudes of buyers.
automobile selling
consumer preferences
business administration

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