Waste generation in the United States is at an all time high. Over half of the country’s waste goes to landfill, yet 70 percent of this waste can be recycled or composted. Since landfills pose one of the largest manmade threats to the environment, sustainable waste management strategies should focus on landfill diversion. A successful waste recovery program needs to engage the public, and ensure individuals participate correctly in available waste management systems. This paper sheds light on effective education and awareness strategies used to encourage participation in local waste management systems and promote landfill diversion. By highlighting successful programs employed in San Francisco, a city with the nation’s highest landfill diversion rate, and other communities around the nation, I synthesize a list of measures that can change community behavior surrounding waste management.