NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Precificacao de produtos financeiros: um experimento sobre sensibilidade a preço da demanda num banco

Maalouf, Malek Ghassan 28 June 2002 (has links)
Made available in DSpace on 2010-04-20T20:20:58Z (GMT). No. of bitstreams: 0 Previous issue date: 2002-06-28T00:00:00Z / Trata de um experimento em situação real de mercado, visando a identificar a elasticidade preço da demanda dos clientes de um banco de varejo no mercado brasileiro.
Administração mercadológica
Administração de empresas
Elasticidade (Economia)
Preços
Demanda (Teoria econômica)
Bancos - Preços
Taxas de juros
Marketing bancário
Bancos - Brasil - Estudo de casos

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