Práce hodnotí společnost Benzina, a. s. na základě finanční analýzy a dalších metod hodnocení společnosti. Zabývá se rovněž frančízovou dohodou, na jejímž základě společnost provozuje svoji činnost. V práci je uveden také nástin současné strategie společnosti.

In my diploma thesis I focus on valuation of the firm after implementing various marketing strategies. The first part of my thesis introduces the theory of firm valuation and marketing strategies. In the second part I apply the theory on a practical example of Benzina Ltd. The result of my thesis is the value of the firm Benzina after implementing two different marketing strategies and their comparison.

The thesis financial analysis and inter-comparison of Benzina Ltd. have carried out a financial analysis using the methods: horizontal and vertical analysis of financial statements, analysis of index, the analysis of net working capital, through economic analysis of the value added analysis by creditworthy models. Further inter-comparison on methods: ranking, scoring, standard variable and distance from a fictitious object. All for the period 2005, 2006, 2007.

<p>Disertacija je posvećena problemima<br />o&scaron;tećenja cevi pirolitičkih peći u fabrici etilena,<br />kao i metodima procene preostalog ţivotnog<br />veka cevi peći, uop&scaron;tava teorijska i praktična<br />istraţivanja koja su sprovedena za vreme<br />trajanja doktorskih studija.<br />Peć za pirolizu benzina je uzeta kao tipičan<br />primer za proučavanje preostalog ţivotnog veka<br />na osnovu prikupljenih podataka o cevima peći,<br />kao &scaron;to su: redukcija debljine zida, povećanje<br />spoljnjeg prečnika, tvrdoća i metalografska<br />istraţivanja, itd., a eksperimentalni rezultati su<br />dobiveni iz pripremljenih isečaka cevi peći.<br />Razmatra se veliki kompleks pitanja povezan<br />sa problemom tačnosti procene ţivotnog veka.<br />Iako otkaz cevi peći nije veliki bezbednosni<br />problem, procena preostalog ţivotnog veka cevi<br />je značajna zbog u&scaron;tede tro&scaron;kova koji proizilaze<br />iz optimizacije procesnih parametara ili<br />redukcije frekvence ispitivanja i prevazilaţenja<br />neplaniranih zastoja.</p> / <p>The dissertation is devoted to<br />problems of pyrolysis furnace tubes<br />damage in ethylene plant, and methods of<br />assessment of the furnace tube remaining<br />life, generalizes the theoretical and<br />practical research that is conducted during<br />the doctoral studies.<br />Furnace for the gasoline pyrolysisis<br />taken as a typical example for the study of<br />the remaining life based on data collected<br />on the furnace tube, such as the reduction<br />of wall thickness, increasing the outer<br />diameter, hardness and metallographic<br />testing, etc.., and experimental results<br />were obtained from prepared furnace tube<br />slices.<br />Discusses the major issues associated<br />with the complex problem of the accuracy<br />of life expectancy. Although furnace tube<br />failure isn&rsquo;t a major security problem, the<br />tube remaining life estimation is important<br />because of cost savings resulting from the<br />optimization of process parameters or<br />reducing the frequency of tests and<br />overcome unplanned downtime.</p>