<p>In this thesis I present and discuss the phenomenon of ethical fading, and its association with biased assessment of a fair action. Ethical fading is an intuitive, self-deceptive, unconscious mechanism by which even morally competent agents are lead to disregard the ethical consequences of a particular choice. In engaging in this psychological mechanism, I argue, agents are also presupposing a biased assessment of entitlement. This biased assessment of fairness is intentionally dubious, and to be found in decision frames and reinforced by contexts. In the final part of the work I present an applied ethics case to show how ethical fading may be a quite prevalent pattern of behavior.</p>

In this thesis I present and discuss the phenomenon of ethical fading, and its association with biased assessment of a fair action. Ethical fading is an intuitive, self-deceptive, unconscious mechanism by which even morally competent agents are lead to disregard the ethical consequences of a particular choice. In engaging in this psychological mechanism, I argue, agents are also presupposing a biased assessment of entitlement. This biased assessment of fairness is intentionally dubious, and to be found in decision frames and reinforced by contexts. In the final part of the work I present an applied ethics case to show how ethical fading may be a quite prevalent pattern of behavior.