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1	Oskulder och Chads : En multimodal diskursanakys av incelrörelsens memekultur / Virgins and Chads : A multimodal discourse analysis of the incel community's meme culture Bränberg, Johan, Weinemo, Rasmus January 2021 (has links) This study is a multimodal discourse analysis of how involuntary celibates, commonly known as incels, use memes in their discourse to create a group identity. The study focuses on memes used on the internet forum Incels.is. Through an examination of 100 threads on the forum the study has picked out the 7 most frequently used memes for analysis. The study concludes that the memes allude to themes of humor, anger, hate, fixation with appearance, hopelessness and dejection. These themes appeal to feelings that help create a sense of community and in-group-think, which excludes the “other” and creates an echo-chamber where the group's ideas and opinions aren’t challenged and therefore become more extreme. incel meme multimodal discourse “pepe the frog” femoid chad cuck soyboy normie blackpill Media and Communications Medie- och kommunikationsvetenskap