<p>The aim of this paper is to describe the characteristics of the sport journalistic weblog. To achieve this we have used the following questions: Which themes are included in the sport journalistic weblog? How much text does the sport journalistic weblog content? How often is multimediality incorporated in the sport journalistic weblog? Which references occur in the sport journalistic weblog? How many hyperlinks occur in the sport journalistic weblog? How many of the hyperlinks is internal respective external? How often does the sport journalistic weblog offers possibilities to interaction between the journalist and the reader? How often does interaction between the journalist and the reader occur?</p><p>The theories we have used is both online publishing and Jan Schmidt’s analytical framework on blogs. Online publishing describes an important part in our paper, online journalism, which in turn describes three important definitions for this paper; hypertextuality, multimediality and interactivity. Jan Schmidt’s theory is central to understand the phenomena, and functions as a starting point in the analyze part. The method that we have used is a quantitative content analysis with a descriptive approach. This paper consists mostly of reliable sources, with only a few exceptions which we have constrained in our work. This means almost all sources are science material.</p><p>The conclusion of this paper is as follows:</p><p>The most appeared theme in the sport journalistic weblog is athlete, followed by the official fact theme, and from then on the private life theme. The general conclusion about the first question is that the most common theme is the athlete theme. Text is counted as words, and the sport journalistic weblog contents 177 words (related to its mean value). But note that the variation in words is quite large in different weblogs. Multimediality is almost exclusively excluded in the material, only pictures appear in some degree in the weblogs. The most common reference in the sport journalistic weblog is the journalist’s personal experience and references of complete or parts of quotes and interviews. 227 hyperlinks appeared in the sport journalistic weblog, where 215 was internal and 12 external. Another conclusion in this paper is that there’s always an opportunity for interaction between the journalist and the reader. Indeed this possibility creates chances of interaction, but its importance is quite insignificant because it’s not being used. It is, however, more regular with interaction from the reader than the journalist. Therefore we can conclude that the interaction is more like a one-way communication, rather than dialogical.</p>

The aim of this paper is to describe the characteristics of the sport journalistic weblog. To achieve this we have used the following questions: Which themes are included in the sport journalistic weblog? How much text does the sport journalistic weblog content? How often is multimediality incorporated in the sport journalistic weblog? Which references occur in the sport journalistic weblog? How many hyperlinks occur in the sport journalistic weblog? How many of the hyperlinks is internal respective external? How often does the sport journalistic weblog offers possibilities to interaction between the journalist and the reader? How often does interaction between the journalist and the reader occur? The theories we have used is both online publishing and Jan Schmidt’s analytical framework on blogs. Online publishing describes an important part in our paper, online journalism, which in turn describes three important definitions for this paper; hypertextuality, multimediality and interactivity. Jan Schmidt’s theory is central to understand the phenomena, and functions as a starting point in the analyze part. The method that we have used is a quantitative content analysis with a descriptive approach. This paper consists mostly of reliable sources, with only a few exceptions which we have constrained in our work. This means almost all sources are science material. The conclusion of this paper is as follows: The most appeared theme in the sport journalistic weblog is athlete, followed by the official fact theme, and from then on the private life theme. The general conclusion about the first question is that the most common theme is the athlete theme. Text is counted as words, and the sport journalistic weblog contents 177 words (related to its mean value). But note that the variation in words is quite large in different weblogs. Multimediality is almost exclusively excluded in the material, only pictures appear in some degree in the weblogs. The most common reference in the sport journalistic weblog is the journalist’s personal experience and references of complete or parts of quotes and interviews. 227 hyperlinks appeared in the sport journalistic weblog, where 215 was internal and 12 external. Another conclusion in this paper is that there’s always an opportunity for interaction between the journalist and the reader. Indeed this possibility creates chances of interaction, but its importance is quite insignificant because it’s not being used. It is, however, more regular with interaction from the reader than the journalist. Therefore we can conclude that the interaction is more like a one-way communication, rather than dialogical.

Title: Blog Influence on Consumer Information Search Authors: Emma Hammer, Charlotta Hellström &amp; Emma Martin Tutor: Jonas Dahlqvist Date: 2015-05-11 Key Words: Blog marketing, information search, blog characteristics, blog influence, consumer behavior, online information, online communication Abstract Information search is crucial to consumers because it can potentially lead to better decision-making, therefor it is argued to be the most important aspect during the consumer decision process (Beatty &amp; Smith, 1987; Schmidt &amp; Spreng, 1996). The Internet has greatly impacted the way consumers search for information (Peterson &amp; Merino, 2003). The easy access of online information has made consumers to turn to blogs as an information source, to find inspiration and to be entertained. Moreover, the opportunity to interact with bloggers increases trust and thus consumers feel a stronger connection to the information being shared (Piscopo, 2015).   This thesis intends to analyze and describe what influences consumers to use blogs as an information source and why consumers continuously use blogs over traditional media. To be able to fully understand the use of blogs, the most influential characteristics of blogs affecting consumer behavior are investigated. This thesis discusses similarities and differences with existing literature concerning blogs and consumer behavior and intends to narrow the knowledge gap on the topic.   To fulfill the purpose of this thesis, existing literature was carefully studied to gain knowledge of the topic and qualitative primary data was collected through personal interviews to gain insights from consumers’ perspectives among experienced blog readers. The interview questions were developed based on the theory and previous literature addressed in this study.   The findings of our study indicated that all of the respondents were influenced to read blogs both internally and externally. Our study showed that consumers prefer using blogs as an information source over traditional media because it is easily accessible, free and more convenient. Finally, the continuous use of blogs was realized as a result of these blog characteristics explained by the respondents: familiarity, frequency, convenience, inspirational, humor and professionalism.