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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Effekterna av att implementera gamification i ett bokningssystem för padelbanor / The effects of implementing gamification in a booking system for padel courts

Hallstensson, Hugo, Salomonsson, Elsa, Wadsten, Anna, Bergström, Didrik, Nylen, Philip, Ludvigsson, Olle, Sköld, Erik January 2021 (has links)
Studies show that gamification leads to increased enjoyment when using a service. Anincreased enjoyment leads in turn to increased customer loyalty. The aim of this report isto examine how gamification can be applied in order to motivate customers to return to aweb application in the conext of a booking service for padel courts. Two web applicationswere developed, one with gamification elements and one without, and were tested bytwo different groups in order to measure the percieved enjoyment. The results showedthat there was no statistically significant difference between the two web applications.The test subjects noticed gamification elements but the elements did not solely havea positive effect. Elements regarding social communication gave a positive impressionon the test subjects, while elements regarding statistics and leaderboards gave a partlynegative impression.

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