Thesis (M.A.)--University of Wisconsin--Madison, 1939. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 128-137).

The thesis was a study of the dominant theme of growth and decay in five of Booth Tarkington’s mature novels: The Magnificent Ambersons, The Turmoil, National Avenue, Alice Adams, and The Heritage of Hatcher Ide. It showed that the novels formed a loosely bound pentology which was a sustained study of the effects of growth on both a modern city and its inhabitants. Growth, in the Tarkington view, brought with it decay, but this decay was never permanent. The inherently optimistic point of view found in the novels demanded that decay would always carry with it the seeds for a new growth. Growth, therefore, was not an evil process, but only one which man must learn to control for his own purposes.

Thesis--University of Wisconsin--Madison. / Typescript. Vita. Includes bibliographical references (leaves 204-214).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1969. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Sammanfattning Mässor förekom som fenomen redan under medeltiden och har allt sedan dess använts som en kanal för försäljning och marknadsföring. Idag tävlar företag och organisationer om mässbesökares uppmärksamhet genom att skapa attraktiva montrar med vinnande koncept som ska locka människor och få dem att lägga företagsnamnet på minnet. Detta är vad Karlstads universitet haft i åtanke då de utformat beskrivningen till detta projekt. Bakgrunden till projektet är att universitetet finns representerat på ett antal mässor varje år, runt om i landet. Uppdraget har således varit att ta fram ett nytt koncept med en tillhörande design till universitetets mässmonter. Syftet med detta projekt är inte primärt att få besökarna att söka till universitetet, utan att de ska minnas det vid eventuell framtida övervägning av vidarestudier. Projektet har utvecklats med hjälp av kvalitativ metodik. Intervjumanualer har utformats för att kunna kartlägga vad kommunikationsavdelningen, studentambassadörer och studievägledare har för åsikter angående monterkoncept. Utifrån informationen som dessa intervjuer gav, skapades en mall över viktiga aspekter att ta till vara på vid utformningen av det nya materialet. Utöver detta har universitetets kommunikationsstrategi studerats och teorier om marknadsföring, varumärke, sinnesmarknadsföring och platser har bearbetats för att skapa ett så bra monterkoncept som möjligt. Resultatet som skapats består av ett koncept med tillhörande trycksaker. Trycksakerna som framställts innefattar bland annat en broschyr, två uppsättningar med roll-ups och en monterbakgrund. Det slutgiltiga konceptet blev ett genomgående sommartema som grundar sig i respondenternas egna associationer och åsikter samtidigt som det anspelar på universitetets huvudfärg som är gul. Känslan som monterns utseende ska förmedla är att man som besökare i montern befinner sig utanför Karlstads universitet på sommaren. Vårt antagande är att detta representerar något utöver ett vanligt monterkoncept och därigenom etsas fast i besökarnas minne. / Abstract   Fairs already existed as a phenomenon in the Middle Ages and has since then been used as a channel for sales and marketing. Today, companies and organizations compete to get the attention of visitors by creating attractive displays with the winning concept that will attract people and get them to put the company name to memory.   This is what Karlstad University had in mind when they designed the specification for this project. The background to this project is that the University is represented on a number of exhibitions each year, around the country. The mission has thus been to develop a new concept with an associated design at the university's stand. The goal of this project is not primarily to get visitors to apply for the university, but that they will remember it in any future consideration regarding further studies.   The project was developed using qualitative methodology. Interview manuals was designed to help identify what the communication department, student ambassadors and counselors thoughts of stand concept were. Based upon the information that these interviews showed, we created a template of key aspects to use  in making new material. In addition, the communication strategy of the university studied, and theories of marketing, branding, sensory marketing and places have been processed to create the best stand concept as possible.   The result created consists of a concept with accompanying printed materials. Printed matter produced includes a brochure, two sets of roll-ups and a display background. The final concept was a recurring summer theme based in the respondents' own associations and opinions, while it alludes to the University's main color that is yellow. The feeling this booth appearance should convey is that a visitor is outside Karlstad University in the summer. This feeling is reinforced by the stand's floor  that is a lawn that joins the display background image representing the university and the lawn beyond. Our assumption is that this represents something beyond a normal stand concept and thus etched in the visitors memory.

The professional auto body painter works in an extreme environment, where the painter faces constant movement, ever-changing working situations and pressure to deliver a flawless paint job: the paint booth. The temperature in the paint booth is high, often around 30˚ Celsius. The floor is very hard, made of metal grid or concrete, and the painter usually has to move around a lot, at least 9 km per day. For this project I chose to focus on the painter’s work footwear as a major part of the personal protective equipment. My goal is to create a new standard in working shoes, specifically made for this environment and context. A comfortable shoe that could withstand heat, paint dust and wear. A shoe that is made for its users: the FRM AIRCON.

Thesis (Ph.D.). / Written for the Dept. of History. Title from title page of PDF (viewed ). Includes bibliographical references.

Thesis (Ph. D.)--Princeton University. / Reprint of 1957 microfilm ed., published by University Microfilms, Ann Arbor. Includes bibliographical references (leaves 539-545) and index.

No description available.

Wayne Booth's neologism rhetorology, introduced in 1981, hasn't caught on in rhetorical scholarship. Nevertheless, in this essay I hope to revive rhetorology by harmonizing it with Paul Woodruff's work on reverence. I show how harmonizing these terms makes each more comprehensible. In order to illustrate how reverence and rhetorology might be made more practical I also analyze two arguments in the health care debate leading up to the passing of the Affordable Health Care for America Act in early 2010. Ultimately I hope to show that rhetorology is a reverent rhetorical practice, one that can help us restore a needed sense of communal reverence in contemporary democracy.