Thesis (BBus Hons) -- Auckland University of Technology, 2003. / Appendix not included in e-thesis. Also held in print (80 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8343 MAR)

Thesis (PhD--Chemistry)--University of Auckland, 2007. / "A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, The University of Auckland, 2007". Includes bibliographical references (leaves 242-262)

Thesis (M.A.)--University of British Columbia, 2006. / Includes bibliographical references (leaves 89-90). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. The qualitative data using telephone interviews with customers and the firm was carried out at the beginning of the study to formulate the survey. Online survey with closed questions, based on responses from the qualitative interviews and the theoretical framework, was designed and sent to 3500 potential respondents. The contact list from IvyWear’s CRM database was used to distribute the survey. 309 respondents (9%) completed the survey, which was available online for 7 days. The quantitative data was analysed using descriptive statistics and cluster analysis. Result & Conclusions: The empirical data and analysis has shown that IvyWear customers can be categorised as “true loyals”, “latent loyals”, “spurious loyals”, and “not loyals”. It was also found that “bonuses and points” are the most preferred reward among customers that can be used to improve loyalty toward IvyWear. Suggestions for future research: The findings may not reflect brand loyalty and effects of loyalty programmes on loyalty beyond the clothing retail industry. Comprehensive study covering other industries and targeting respondents outside membership registers would provide deeper understanding of brand loyalty among customers. Contribution of the thesis: The study adds to the debate on loyalty programmes and how members of these programmes can be managed in the way that they can not only choose the brand, but also attract new customers through positive word of mouth. The results are particularly important for managers and marketers in the retail industry, who are under pressure to show the benefits of loyalty programmes. The results will be invaluable in the design of loyalty programmes to impact on the long-term profitability of firms.

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Public Relations Management in the Faculty of Informatics and design at the Cape Peninsula University of Technology 2014 / This study examined KAPPAHL and IKEA’s Corporate Social Responsibility activities and the effect it has on building consumer brand loyalty. The conceptual framework of the study is built on two theories, stakeholder theory and triple bottom line theory, which are relevant to the objectives of this study. The methodology of the present study is qualitative approach, undertaken for the study through analysis of the CSR activities practiced in the two selected organisations. The CSR objectives, plan, implementation strategies and role of various stakeholders have been analysed. The research concludes that there are several factors that help create brand value and consumer brand loyalty and CSR can be one of those factors. The main role of CSR in the process of branding is to assist the brand to “keep its promise” to the consumers. One way to achieve this is through clear and consistent CSR communication. The research suggests that a key point in an organisation’s CSR communication strategy is to always take action before communicating. By offering total transparency with the organisation’s CSR work and efficiently conveying its possible impact, CSR can serve as an effective tool in educating and engaging the consumer about the brand. In a more emotional and personal economy, CSR helps to create a more genuine and deeper relationship with consumers wherein bold and unrealistic advertising campaigns without any social commitment may fail to attract consumers. While advertising mostly seeks to assert what a brand wishes to be, this study implies that CSR takes the proposition of what the brand actually has done and what it has achieved. In a period when organisations seek to build relationships between the consumer and the brand, a value based and honest approach towards CSR helps in creating a more genuine and loyal relationship which certainly enhances the value of the brand

Dissertation submitted in compliance with the requirements for the Masters Diploma: Mechanical Engineering, Technikon Natal, 1990. / Increasing fuel prices have forced marine engineers and diesel engine manufacturers to look at methods of. reducing fuel consumption without a loss in output power. Engineers are always Investigating the following points: (1) decreasing the specific fuel consumption (2) enabling engines to use worse fuels ... (3) extending part load capability (4) using as much waste heat as possible. The sources of heat loss are investigated and the design of an efficient heat recovery system has been evaluated for Ideal temperature and heat conditions. after taking lnto consideration the various methods of heat recovery that are possible on the fishing trawler MFV Roxana Bank. Sources of heat loss identified by engine manufacturers are found primarily in engine cooling water and exhaust systems. These methods are investigated and extra heat transfer systems have become apparent. The use of exhaust gas boilers in diesel engine installations has become widespread as there is always a demand for heating services regardless of vessel type. The predominant form of heat transfer on the Roxana Bank is by forced convection and fluids must always remain in a turbulent state when passing through heat exchange apparatus. The introduction to heat exchangers shows that a high degree of turbulence in both primary and secondary fluids will the overall heat transfer coefficient and also reduce fouling. The design parameters of the heat recovery systems discussed as suitable for the Roxana Bank require the existing cooling water system to be scrapped and a fresh water system with one central cooler to be designed with a high temperature and a low temperature circuit together with a variable speed pump arrangement. should be fitted with such central cooling systems for a number of reasons. The central cooler system Is discussed In detail and it is shown that existing ships and/or new buildings The heat recovery system requires a certain degree of automation to prevent undercooling of the main engine systems and to maintain set Inlet and outlet temperatures to makers specifications. After attending the Roxana Bank on the 09/10 November 1989, the monitored operati~g parameters show a marked deviation to the Ideal temperatures, particularly In the cylinder cooling water circuit ... temperatures. The adverse effects these deviations have on the heat recovery and combined engine load fluctuations found on the Roxana Bank show that steady state heat recovery Is difficult to achieve on this particular type of vessel. Through calculation it Is shown that the envisaged steam turbine alternator is not practical due to the combination of low feed water inlet temperatures to the boiler and insufficient driving steam. The consequence of the reduction in electrical load on the power take off alternators have on the exhaust gas mass flow rates due to reduced engine load are also discussed. A brief mention is also made of organic fluid and thermal oil systems as a form heat recovery and possibilities for efficient heat transfer using these systems. ii Recommendations are made to Irvin and Johnson with regards to a centralised cooling system and the benefits that can be realised with regard to more efficient heat exchanger operations, but that heat recovery on the Roxana Bank from the proposed sources is not a viable proposition. / M

M.Comm.

Brands are major role-players in the organisational business strategy; and they are recognised as one of the most valuable assets a company can possess. The entry of low-cost competitors has redefined the entire competitive landscape of the health-care industry through their ability to transform their value chain, in order to drastically reduce prices. With the fierce rivalry amongst the competitors, and a quest for companies to achieve competitive advantage, companies must design their strategies better than their competitors. For a company to be successful in such an environment, customer-brand loyalty is a critical issue. The main objective of this study was to measure brand loyalty in the medical-devices industry of South Africa, and to establish the key influencing factors of brand loyalty in this industry. The measurement of brand loyalty in the medical devices industry is founded on a conceptual brand-loyalty framework for the Fast Moving Consumer Goods (FMCG) industry developed by Moolla (2012). The 12 brand loyalty factors identified by Moolla are: customer satisfaction; switching costs or risk aversion; brand trust; involvement; repeat purchases; relationship proneness; commitment; perceived value; brand relevance; brand affect; brand performance and culture. The empirical study was conducted among 250 medical practitioners across the private sector and public sector health-care system of South Africa. The methodology adopted in the study included the sampling procedure, the data collection, the questionnaire development and the statistical techniques used to analyse the results. The results were analysed with regard to: Factor analysis; Cronbach’s Alpha coefficients, mean values and inferential statistics. The results were presented in a conceptual framework, in order to measure brand loyalty in the medical devices industry of South Africa. The results of this study concluded that the brand loyalty influences, as identified by Moolla, are important for measuring brand loyalty in the medical devices industry. The empirical results focused on the demographic profile of the respondents, the validity of the questionnaire, the reliability of the results obtained, as well as the importance of the research variables. The analysis enabled certain conclusions to be drawn relating to the significant factors of brand loyalty in the medical devices industry in South Africa. A comparison was conducted relating to age group, gender profile, the health-care sector and the medical specialization – to determine whether there were any significant differences in the influence of the brand-loyalty factors identified. The chapter concluded with a conceptual framework for the medical-devices industry adapted from Moolla (2012) framework.

The Master's Thesis analyses relationship and loyalty of young people to brands. Within the scope of this thesis the target group is represented by university students in Prague at the age of 19-30 years. Relationship and loyalty of young people to brands are analyzed in selected areas of the products in the categories clothing, drugstore goods and electronics. The main objective of this thesis is to provide a deeper understanding of the attitudes of young consumers to brands, to help understand why young people buy branded products and the reasons for their (dis)loyalty. The theoretical part deals with the brand from the marketing point of view, the importance of marketing research in practice and it explains key points relating to qualitative and quantitative research. Research methods focus group and field survey used in this thesis are also explained in the theoretical part. Focus group and field survey, which were conducted by the author, are presented, analyzed and evaluated in the practical part. Summary of the key findings made by the author about the relationship and loyalty of young people to brands in these product categories is part of conclusion.

The purpose of this study was to explore the various forms of brand loyalty, to understand the drivers of brand loyalty and disloyalty, and to determine within which product categories consumers were brand loyal or disloyal at the base of the pyramid (BoP) in South Africa. The study was exploratory, therefore a qualitative research design was adopted where individual face-to-face interviews were conducted with 18 low income consumers in Living Standard Measure (LSM) 2 to 4, residing in urban Gauteng. The findings show that low income consumers are increasingly brand conscious with proven access to media and therefore marketing messages. Primary brand loyalty drivers at the BoP include perceived quality, durability, brand experience, brand trust and affordability, while in their absence consumers are disloyal. Affordability is important to these consumers, but they also value these other aspects of brands, making them discerning and value driven. Consumers are loyal to those brands that are relevant to them at an acceptable price value proposition. Consumers spend more of their money on consumables than durables and branded services. Brand loyalty is minimal across product categories; consumers seek variety and are prone to sales promotions, making them multiple brand users. / Dissertation (MBA)--University of Pretoria, 2014. / lmgibs2015 / Gordon Institute of Business Science (GIBS) / Unrestricted