- About
-
The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 1 to 10 of 15 (0.076 seconds)| 1 |
Brand image in China江華南, Kong, Wa-nam, Wallace. January 1995 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
| 2 |
Brand building into PRC: a case study of Intel.陳肖珍, Chan, Chiu-chun, Peggy. January 1998 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
| 3 |
Marketing exclusive brands in Hong Kong: a strategic approachYung, Kar, Frontane., 容嘉. January 1995 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
| 4 |
The role of brands in corporate strategies in Hong KongFok, Gary S., 霍紹城. January 1995 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
| 5 |
Marketing management in PRC: an overview of beer market in china : a case study of understanding consumerbehaviour and managing brand equity in China李國華, Lee, Kwok-wah, Gilbert. January 1996 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
| 6 |
The evaluation of new product development marketing plan by the launchof new cars in the Hong Kong marketWong, Yat-ming., 王逸明 January 1997 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
| 7 |
Coca-cola's brand marketing in the carbonated soft drinks industry: a living thing or on the ropes?Ho, Chi-kwan, May., 何芷君. January 1997 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
| 8 |
Brand effects and brand dominance in transitional economies: a longitudinal study on brands in ChinaLi, Xiaolian., 李曉蓮. January 2001 (has links)
published_or_final_version / Business / Master / Master of Philosophy
|
| 9 |
The local optical market: the next challenge for Hong Kong suppliersLo, Yee-ping, Kenneth., 盧宜炳. January 1995 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
|
| 10 |
Branding of telecommunication service in China: China Unicom's CDMA mobile service.January 2002 (has links)
by Lee Chi Leung, Edmund, Liu Lei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 77-78). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF FIGURES --- p.viii / ACKNOWLEDGEMENT --- p.xi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Branding in China --- p.1 / Chapter 1.2 --- Branding in Telecommunication Industry in China --- p.4 / Chapter CHAPTER II --- BRANDING OF CHINA UNICOM'S CDMA SERVICE --- p.7 / Chapter 2.1 --- China Unicom --- p.7 / Chapter 2.2 --- Definition of Key Constructs --- p.9 / Chapter 2.4 --- Branding of China Unicom´ةs CDMA Service --- p.19 / Chapter CHAPTER III --- RESEARCH METHODOLOGY --- p.26 / Chapter 3.1 --- Research Objectives --- p.26 / Chapter 3.2 --- Research Design --- p.26 / Chapter 3.3 --- Research Instrument Design --- p.27 / Chapter 3.4 --- Sampling Procedures --- p.29 / Chapter CHAPTER IV --- ANALYSIS OF FINDINGS --- p.30 / Chapter 4.1 --- Focus Group Discussions --- p.30 / Chapter 4.2 --- Survey Findings --- p.31 / Chapter 4.2.1 --- Questions on China Unicom --- p.31 / Chapter 4.2.2 --- Questions on China Unicom's CDMA Service --- p.36 / Chapter 4.2.3 --- Questions on Consumer Behavior and Respondents' Profile --- p.45 / Chapter 4.3 --- Research Limitations --- p.52 / Chapter 4.3.1 --- Scale Ratings --- p.52 / Chapter 4.3.2 --- Frame of Reference - Product Brand Names --- p.52 / Chapter 4.3.3 --- Sampling Procedure --- p.53 / Chapter CHAPTER V --- RECOMMENDATIONS --- p.54 / Chapter 5.2 --- Focus on Customers --- p.54 / Chapter 5.1.1 --- Target Premium Customers --- p.54 / Chapter 5.1.2 --- Create Real Value-for-Money --- p.55 / Chapter 5.1.3 --- Establish Trust in a Long-term Relationship --- p.55 / Chapter 5.2 --- Build a Strong Service Brand --- p.57 / Chapter 5.2.1 --- Enhance Brand Recall --- p.57 / Chapter 5.2.2 --- Build a Strong Corporate Brand --- p.58 / Chapter CHAPTER VI --- CONCLUSION --- p.60 / APPENDIX 1 QUESTIONNAIRE IN SIMPLIFIED CHINESE --- p.62 / APPENDIX 2 QUESTIONNAIRE IN ENGLISH TRANSLATION --- p.65 / APPENDIX 3 SUMMARY OF SURVEY RESULTS --- p.68 / APPENDIX 4 BACKGROUND OF CHINA UNICOM'S CDMA SERVICE --- p.74 / BIBLIOGRAPHY --- p.77 / BOOKS --- p.77 / JOURNAL PAPERS --- p.78 / WEBSITES --- p.79
|
Page generated in 0.0826 seconds