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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Význam marketingu stavebního podniku při účasti na veřejných zakázkách / The importance of marketing a construction company in participating in public procurement

Ustohalová, Markéta January 2022 (has links)
The master’s thesis deals with the importance of marketing a construction company in participating in public procurement. The master’s thesis analyses the construction company Imos Brno, a.s. The work is aimed at following and describing the instruments of marketing communication tools in particular construction company. Then it deals with the assesment of their current state and with a plan of its optimization in the context of public procurement.

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