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There are many researches to study the strategy and the development of Taiwan hypermarkets but it is really few to probe the value of people inside the company, especially the value of buyer¡¦s profession. Buying team always plays the role as a locomotive in retail. No matter what the position of buying team was set or which the buying type was used in hypermarket, they do need ¡§buyer¡¨ to help running the business. Buying managers not only have the responsibility to watch sales performance, set up product range and product strategy, but also need to negotiate with vendors, concern about consumer¡¦s demand sensitively, realize competitor¡¦s actions rapidly, catch the change of Taiwan market promptly. All above present the significance of buyer. And this is the main purpose of this thesis to study and figure out buyers¡¦true value in the hypermarket. From Zoe¡¦s story, it will demonstrate how complicated and detailed for a buyer¡¦s job, even the simple promotional prices are required to do a lot of efforts from buyers. To analyze the current status of retail market in Taiwan also helps understanding buyer¡¦s challenges in this competitive market. Besides, to review each step of buyer¡¦s task can find out the precious value of buying experiences, also echoes Zoe¡¦s value in the story. Furthermore, the interactions in the different departments of hypermarket repeat the importance of buying role. All ctivities of buyer make an interior connected network and buying department always is the key to start because of products. Due to the existent value has been paid on buyer¡¦s responsibilities and obligations, so buyer needs to take higher standards in their profession to prove the value because it will impact their future career development tightly. Perhaps buyer is not an esoteric job but from many details will reveal the buyer¡¦s efforts and passion. So the true value of buyer exists in daily working performance, in high ethical demand, in attention of market trend, and all these will come out buyer¡¦s competitiveness in retail market, also the best way to show the value.

VOIP has become very popular since Skype software was released in 2003. Due to the convenience and lower cost brought by unique P2P technology, Skype enters people¡¦s lives quickly. Skype changes the way people communicate and the way people think about VOIP. In Taiwan, PChome Online Inc. launched Skype business by Co- Branding in 2004. People tend to accept Skype very easily. As individual users became more and more, organizational user noticed this and started to use Skype. In addition to Skype, there are other competitors in Taiwan market like Mackay, APOL, and SaveCom. Taiwan Government opened the 070 VOIP business in 2007, many companies were eager to join this market. It¡¦s predictable that the opening of 070 VOIP will change the whole industry and affect VOIP, Telecommunication and Fixed Network companies a lot. This research chose VOIP as topic. First, this research analyzed the whole market and VOIP company¡¦s marketing strategy. Then this research used empirical analysis to study customer¡¦s satisfaction, loyalty and purchasing behavior in organizational buyer¡¦s view. The studies focusing on VOIP organizational buyer in Taiwan are rare, so this research reviewed literatures related customer¡¦s satisfaction and loyalty and design scale for VOIP organizational buyer. Finally, this research chose organizational buyers of leading service provider in this market, PChome & Skype and did a questionnaire survey. The result showed that 60% of Skype business users are located in north of Taiwan. The companies from manufacturing, wholesaling and retailing industries accounted for the mainly. 80% of Skype business users are small companies with less than 100 employees. About customer¡¦s satisfaction, the most satisfying items are ¡§software interface, convenience and channel, and good image.¡¨ The least diverse items are ¡§good image, safe online purchasing and redeeming, and convenience and channel. ¡¨ About the loyalty, each question is between ¡§slightly agree¡¨ and ¡§agree.¡¨ According to the correlation analysis, customer¡¦s satisfaction is positive correlated to customer¡¦s loyalty.

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Research report presented to SBL, Unisa, Midrand. / There is a dearth of literature on how buyer-supplier relationships are organised in industries in developing countries. In this study, we drew on the existing theoretical framework on buyer-supplier relationships to establish the nature of buyer-supplier relationships in the Zimbabwean tobacco industry. Managers may use these findings as a foundation for further research on how these relationships can be improved and to gauge their current position to enable planning for strategic positioning in global competitive markets.

Research report presented to SBL, Unisa, Midrand. / There is a dearth of literature on how buyer-supplier relationships are organised in industries in developing countries. In this study, we drew on the existing theoretical framework on buyer-supplier relationships to establish the nature of buyer-supplier relationships in the Zimbabwean tobacco industry. Managers may use these findings as a foundation for further research on how these relationships can be improved and to gauge their current position to enable planning for strategic positioning in global competitive markets.

Until several years ago, organizations mainly focused on optimizing business processes within organizational boundary. Enterprise Resource Planning (ERP) software had been a hot issue for companies to improve their operations. Towards the end of last century however, organizations increasingly included supply chain management, customer relationship management, and supplier relationship management in their roadmap for implementing information technology. Business-to-business (B2B) transactions and collaboration between organizations have received increasing attention. E-Procurement is an important issue of B2B transaction and collaboration. Stiff competition, fast changing customer preferences, shortening product life cycle, and product variety proliferation have pushed modern manufacturing industries to be more flexible to cope with their environments. Along with dynamic capacity allocation, efficient material procurement forms a pillar to support flexible manufacturing. Therefore, the implementation of e-procurement system in enterprise is an inevitable trend. Then the next issue comes to what benefit occur from e-procurement system? Most past research have addressed the benefit issue based on the case study of single enterprise. Little investigation has conducted quantitative research to assess the performance with respect to supplier and buyer. How to estimate the impact on performance for both of buyer and supplier as a result of implementing e-procurement system is the research issue addressed in this project. Given the web-based e-procurement system as the enterprise procurement platform, this research attempts to address the direct impact on business processes for buyers and suppliers simultaneously, and subsequently to evaluate the impact on performance for them. In addition, this research also intends to investigate the impact on relationship between buyers and suppliers. In fact, the motivation of supplier in implementing e-procurement system might be different from that of buyer, leading to different results which might occur. The questionnaire survey conducted in this research can help to evaluate the performance for buyers and suppliers.

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South Africa is an exporter of groundnuts (Arachis Hypogaea). The domestic market reaps the spinoff advantage that export quality reaches store shelves, but unfortunately at a price that is directly linked to the price traders achieve on the export market. The local edible groundnut demand is relatively stable, but some processors saw a dramatic decline in the demand for groundnuts within the fast moving consumer goods (FMCG) industry. Businesses in the groundnut industry have a specific objective to create a turnaround strategy for groundnut production in South Africa, in an attempt to increase exports of locally produced groundnuts. This directly results that importance of the domestic market, compared to the export market is secondary. Since retail buyers are the “gatekeepers of consumer choice”, it is important to understand buying behaviour and brand loyalty, as well as the factors that influence buyers’ decisions in a business to business context. Limited literature exists for the domestic South African that highlights or indicates specific buyer preferences towards branded edible groundnuts. Furthermore, a general conceptual model to measure or to provide insight on retailer buyer preferences and buying behaviour lack, or are generally unrelated. An adapted model was used to analyse retail buyer behaviour, perceptions, and brand loyalty influences and data was collected by means of a self administrered questionnaire. Descriptive statistics as well as factor analysis were utilised to identify which factors influence retail buyers’ purchase behaviour and loyalty towards an edible groundnut brand. The Kaiser-Meyer-Olkin measure of sampling adequacy, Bartlett’s test of sphericity and Cronbach Alpha was used to determine whether the collected data was appropriate for factor analysis. Through the factor analysis the following ten factors were identified as having a significant influence on retailers’ buying behaviour as well as brand loyalty towards branded edible groundnuts: * Long-term relationship with a preferred brand. * Brand Loyalty. * Brand trust. * Brand performance. * Satisfaction. * Intentional repurchase. * Brand affect. * Company reputation. * Involvement. * Value for money. More research on this topic is required to develop a single conceptual model in order to measure and analyse retail buyer behaviour and preference for a specific brand on a larger scale within the FMCG industry. / MBA, North-West University, Potchefstroom Campus, 2014