El proyecto de compresas calientes son productos para rehabilitación en caliente que propone una forma de negocio innovadora, que se basa en un producto reutilizable que complementa el tratamiento para lesiones, problemas musculares y alivio de dolor para deportistas y personas que sufran alguna lesión muscular. En este negocio se propone aliviar, combatir las lesiones causadas por diferentes funciones y acciones durante el día a día, lo cual ocasiona que todos tengan cansancio, dolores y contracciones en el cuerpo, tomando esto como un factor de reducción de movimientos. Ante estos problemas se presenta el producto de compresas calientes, que tienen la ventaja de no detener las actividades de las personas y sean adaptables a la zona afectada, generando una satisfacción de alivio y mantenimiento muscular positivo. El producto está elaborado en PCV Termo plástico material que se ablanda mediante el calor y se endurece a la hora de enfriarse, siendo un producto reutilizable de fácil uso para el cliente. Este producto está dirigido a las personas de 18 a 50 años, de los sectores A, B y C1 que realizan deporte y actividades físicas de Lima metropolitana, por ser la zona de operación de la empresa. Respecto a la evaluación financiera, se proyectaron los flujos de caja para cinco años y se concluyó que el negocio será viable y rentable para sus inversionistas por sus resultados VAN de S/27,259 y TIR de 79%. Así mismo, se determinó la inversión inicial de S/69,733 para poner en marcha a la empresa. / The project of hot compresses are products for hot rehabilitation that proposes an innovative form of business, which is based on a reusable product that complements the treatment for injuries, muscle problems and pain relief for athletes and people suffering from any muscle injury. In this business it is proposed to alleviate, fight injuries caused by different functions and actions during the day to day, which causes everyone to have fatigue, pains and contractions in the body, taking this as a factor of movement reduction. Faced with these problems, the product of hot compresses is presented, which has the advantage of not stopping the activities of the people and being adaptable to the affected area, generating a satisfaction of relief and positive muscular maintenance. The product is made of PCV Termo plastic material that is softened by heat and hardens when it cools, being a user-friendly reusable product. This product is aimed at people from 18 to 50 years of age, sectors A, B and C1 that carry out sport and physical activities in metropolitan Lima, as it is the area of operation of the company. Regarding the financial evaluation, cash flows were projected for five years and it was concluded that the business will be viable and profitable for its investors due to its NPV results of S / 27,259 and TIR of 79%. Likewise, the initial investment of S / 69,733 was determined to start up the company. / Trabajo de investigación

The initial purpose of this study was to explore how tourism in Guatemala is affecting indigenous weavers, weaving practices, and the transmission of weaving knowledge and experience from the current generation of Guatemalans to the next. Through extended on-site study and interviews with weavers in three towns in Guatemala—San Antonio Aguas Calientes, Antigua, and Santiago Zamora—it was learned that weaving practices in Guatemala are much more culturally and socially complex than what is disclosed on the surface. This study revealed that the transmission of weaving practices between generations is influenced significantly by the growing effects of globalization. Not only is globalization shaping the emerging generation’s participation in weaving in Guatemala, but it was seen in this study that prevalent global ideas and practices are also molding education, clothing styles, entertainment, economics, technology, and social media within the current younger generation of Guatemalans. These growing influences on Guatemalan society contribute to a diminished interest in weaving and perceived need for weavers in this country, and are thus constricting the transmission of local Maya culture from past generations to the next. This research was a combination of the weavers’ stories and my own journey through the cultural complexities found in three Guatemalan towns in order to reveal a rich and purposed view of current cultural practices of weaving in Guatemala. / text