This thesis will analyze the 2012 presidential campaign strategies, and their impact on the election. Specifically it will look at whether attack ads had an impact on the swing state polls. It will also examine the influence of technology, social media and grassroots campaigning on voter turnout. From my research I conclude that the Obama Campaign outdid the Romney Campaign in all sectors previously mentioned. However, one cannot definitely claim that these factors solely decided the election outcome. What one can conclude is that these strategies, particularly technology applications and websites, social media networks and grassroots campaigning will play major roles in future elections, as well as promoting democracy and enriched voter participation.

In this paper we discuss the electoral behavior of the 7th Legislator Election in single-member districts. The system impacted the election essentially. According to Median Voter Theorem by Anthony Downs, the candidates become imperious to look for support from the median voters rather than the partisans. And the candidates manipulate the elections with moderate campaign strategies. Base on Downs¡¦ theory, in this paper we extended the analysis by considering conditions such as the properties of electoral districts and candidates¡¦ status to clarify the electoral behavior in the election.

Since the passage of the Voting Rights Act of 1965 (VRA), the number of African- Americans competing for and holding state legislative offices has increased significantly. Their growth is most notable in southern state legislatures. A growing number of studies have been devoted to African-Americans in these state legislatures. Absent from previous studies is a comprehensive analysis of African-Americans in the Louisiana state legislature. In 2007 there were a total of 32 African-American legislators. Louisiana ranks among other states with the highest number, 32, and percentage, 22, of African-American legislators. Yet, despite their relatively large presence few scholarly studies have examined their legislative behavior. This study focused primarily on the substantive representation of African-Americans, especially during the post-Hurricane Katrina period. In this dissertation, the following questions were examined: Have the growing number of these legislators resulted in greater influence in state policy-making? Have they chaired any important, policy-relevant committees in the state legislature? Have they articulated and advocated a race-based legislative agenda for African-American constituents? Using a multi-methodological approach including the analysis of voting rights legislation introduced in the post-Hurricane Katrina legislative sessions and qualitative interviews, evidence was found to conclude that African-American House members have provided substantive representation to their constituents, obtained key institutional leadership positions, and campaigned in biracial terms, which has contributed to there ability to have a notable impact in the chamber.

Since the passage of the Voting Rights Act of 1965 (VRA), the number of African- Americans competing for and holding state legislative offices has increased significantly. Their growth is most notable in southern state legislatures. A growing number of studies have been devoted to African-Americans in these state legislatures. Absent from previous studies is a comprehensive analysis of African-Americans in the Louisiana state legislature. In 2007 there were a total of 32 African-American legislators. Louisiana ranks among other states with the highest number, 32, and percentage, 22, of African-American legislators. Yet, despite their relatively large presence few scholarly studies have examined their legislative behavior. This study focused primarily on the substantive representation of African-Americans, especially during the post-Hurricane Katrina period. In this dissertation, the following questions were examined: Have the growing number of these legislators resulted in greater influence in state policy-making? Have they chaired any important, policy-relevant committees in the state legislature? Have they articulated and advocated a race-based legislative agenda for African-American constituents? Using a multi-methodological approach including the analysis of voting rights legislation introduced in the post-Hurricane Katrina legislative sessions and qualitative interviews, evidence was found to conclude that African-American House members have provided substantive representation to their constituents, obtained key institutional leadership positions, and campaigned in biracial terms, which has contributed to there ability to have a notable impact in the chamber.

Black electoral politics has undergone a profound transformation in the half century since African Americans statutorily secured equal voting rights with whites. Once confined to a small number of exceptional cases, the population of black elected officials has multiplied dramatically. The genre which studies African American politics has, likewise, vigorously proliferated, but theoretical deficiencies persist. In particular, the dominant model used to explain the choice of racial campaign strategies by African American candidates in jurisdictions where most of their voters are white is incomplete. The model's underlying hypothesis is premised on limited and increasingly outdated assumptions. Commentators continue to argue that successful black candidates must discard their racial identity in order to win white votes, yet a careful examination of the actual practices of black politicians in majority-white jurisdictions demonstrates that this argument is not substantiated empirically. As a result, scholars are mischaracterising the potential for black candidates to win elections in majority-white contexts. This thesis is an attempt to advance the scholarship through a theoretical reconceptualisation of racial campaign strategies underpinned by original, empirical research. The thesis sets out to achieve two goals. The first goal is to provide a rich, analytical account based on primary research of the range of campaign strategies available to office-seeking African American candidates outside of majority-black election contexts. The thesis demonstrates the capacity for black candidates to embrace their racial identity and champion policies which redress racial inequality while still seeking support from white voters. The second objective is to offer plausible explanations as to the strategic decision-making process in these campaigns. The thesis highlights the shifting importance of three sets variables which candidates face when choosing their racial campaign strategies: racial context and history, the racial attitudes of supportive and opposing elite actors, and candidates' own racial biographies.

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