In the period 1963--1973, Weekend Magazine was the most widely-circulated periodical in Canada, claiming more than two-million weekly readers. An English-language publication, Weekend Magazine largely overcame the difficulties which beset the Canadian magazine industry in the 1950s and 1960s by circulating as an insert in the Saturday edition of local newspapers across the country. As a national magazine aimed at a general audience of Canadians, Weekend was involved in the difficult pursuit of inventing a kind of national entertainment for its readers, while representing the diversity of local identity without betraying the integrity of the national context. / This thesis is the study of a certain representation of the 1960s in Canada---an interpretation of the way in which the most widely-circulated magazine reflected and represented the nation in a period of significant transition. In the first half of the Sixties, Weekend was about the articulation of the various local identities within Canada, but always with regard to a power structure that maintained certain racial, sexual and regional divisions. Yet, in the second half of the decade, we can witness a transformation of this power structure, and with it, a disintegration of the sense of unity that had been implied before. As Weekend begins to move from an either/or understanding of otherness in Canada towards a more complicated recognition of local identities, its vision of a united Canada begins to break down. / This thesis considers various representative articles from the period 1963 to 1973 in an effort to establish the shift in the representation of otherness in Weekend's Canada. The key theme is explored through representations of Gender, Youth Culture, Foreignness and Nationalism in the magazine. A summary and review of historiographical and theoretical literature constitutes the first chapter of the work.

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Since Confederation, Canada has struggled to define itself and to develop a sense of national identity. Given its array of cultures and languages, its geographical vastness, and its proximity to the United States, Canada's identity crisis has become a fixture in the discourse of Canadian nationalism. Recently, a private organization, The Charles R. Bronfman Foundation, funded the production of the Heritage Minutes series. These dramatized historical moments were designed to impart upon Canadians a common set of historical images and meanings upon which Canadians could construct a sense of national identity. This thesis examines the ways in which the nation has been historically defined within the context of Canada through the Heritage Minutes . By means of discourse analysis, this thesis will elaborate on the dominant and recessive thematic patterns utilized by the CRB, to demonstrate that the Heritage Minutes construct a meta-narrative of Canadian nationalism and identity through six recurring themes.

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This thesis begins by examining the factors that have resulted in the dependent nature of Canada's political and economic structure, and proceeds to examine how this has contributed to the cultural amorphousness of English Canadian identity. The hegemonic authority of American and trans-national interests, established and maintained in the cultural sphere through the extensive monopoly of the distribution of cultural and media products, perpetuates the amorphousness of English Canadian culture through the appropriation of Canadian space by the international image industry. Such categorization of Canadian space reflects and perpetuates the imaginary representation of Canada within the dominant ideology as an indistinct and amorphous entity, and comes to usurp the materiality that constructs the lived identities of English Canadians.