This diploma thesis aims at comparing strategies of French car manufacturers Renault and PSA Peugeot Citroën on international markets. The first chapter is focused on unveiling the particularities of different markets with paying special attention to distinguishing traditional automotive centres from emerging economies. The second part of the thesis presents Renault and its activities on international markets. Renault's activities are more profoundly studied through analysis of production (geographic distribution and its evolution, methods of entering new markets) and sales. The same structure is applied to the third chapter concerning PSA Peugeot Citroën. The author comes to a conclusion that even though France and Europe remain the main markets for both car makers their importance declines to the benefit of developing countries. Moreover, it was found out that both car manufacturers are entering new markets via cooperation with other car makers.

<p>The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to provide a new model in order to measure how deep a company is involved in the Green Marketing. In this thesis the authors have leaded a multiple-case study about the automotive industry in order to see how deep are the companies involved in the green marketing, and how the deal with this new kind of marketing. </p><p>The results showed that the four brands studied are deeply involved in the green marketing and that they plan it and change their processes in order to be more environmental friendly using a lot of different means. This study is a good starting point to implement a green marketing strategy for the companies as until now it was clear about how to become green for a lot of companies.</p>

The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to provide a new model in order to measure how deep a company is involved in the Green Marketing. In this thesis the authors have leaded a multiple-case study about the automotive industry in order to see how deep are the companies involved in the green marketing, and how the deal with this new kind of marketing. The results showed that the four brands studied are deeply involved in the green marketing and that they plan it and change their processes in order to be more environmental friendly using a lot of different means. This study is a good starting point to implement a green marketing strategy for the companies as until now it was clear about how to become green for a lot of companies.

In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. The purpose with this study has been to investigate Norwegian consumers' perception of Chinese electric car manufacturers. Empirical data was gathered through a self-completion questionnaire that was sent out to Norwegian electric car-related forums and Facebook groups. The results showed that Norwegians had a positive attitude towards electric cars and large intentions of purchasing one. This did not correlate with their attitude and intention of purchasing a Chinese electric car. A contributor to the Norwegians’ negative effect on Chinese electric cars consisted of the individuals’ political views of China. Lastly, it was seen that social norms and perceived behavioral control cannot be considered predictors of the intention. / I en tid där miljöfrågor har blivit ett viktigt ämne på den politiska agendan har bilföretagen påbörjat en övergång från fossildrivna fordon till batteridrivna elfordon. I denna övergång har flera kinesiska elbilstillverkare dykt upp på den europeiska bilmarknaden. Syftet med denna studie har varit att undersöka norska konsumenters uppfattning om kinesiska elbilstillverkare. Empirisk data samlades in genom ett självfyllande frågeformulär som skickades ut till norska elbilsrelaterade forum och Facebook-grupper. Resultaten visade att norrmän hade en positiv inställning mot elbilar och hade stora avsikter att köpa en. Det här korrelerade inte med deras inställning och avsikt om att köpa en kinesisk elbil. En stor bidragande faktor till norrmännens negativa effekt på kinesiska elbilar var individernas politiska syn på Kina. Slutligen uppmärksammades det att sociala normer och upplevd beteendekontroll inte kan betraktas som prediktorer för deras avsikt.