This Master's thesis aims to examine Canada's historical and contemporary attempts to establish a sustainable hydrogen market in Canada. Specifically, my research sought to answer whether hydrogen is poised to take off within the current hype cycle or will be stifled, such as in previous attempts. My research aimed to explore this question by examining and comparing historical and contemporary literature relevant to hydrogen development in Canada. My research utilized an ESPELT analysis and involved interviewing multiple experts from across the country to reveal any nuances that underline the barriers and opportunities for determining the viability of Canada's domestic hydrogen market within the contemporary context.