by Chu Chong-Kit, George, To Kwong-Hiu, Bernard. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 89-91). / ABSTRACT --- p.I / TABLE OF CONTENTS --- p.II / LIST OF ILLUSTRATIONS --- p.IV / LIST OF TABLES --- p.V / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.6 / External and Industry Environments --- p.6 / Strategic Actions and Response --- p.10 / External Environment and Strategic Responses --- p.13 / Summary --- p.15 / Chapter III. --- CATHAY PACIFIC AIRWAYS AND AVIATION INDUSTRY --- p.19 / Corporate Background --- p.19 / The Global Aviation Industry --- p.21 / The Hong Kong Aviation Industry --- p.23 / Chapter IV. --- METHODOLOGY --- p.26 / Performance Measurement --- p.27 / Environmental Variations and Competitive Responses --- p.32 / Chapter V. --- RESULTS --- p.34 / Quantitative Analysis: Operational Performance --- p.34 / Qualitative Analysis : Environmental Variations and Strategic Responses --- p.38 / Legal and Political Environment --- p.38 / Event One : Plan for New Airport at Chek Lap Kok --- p.39 / Event Two : Delay of New Airport Opening --- p.40 / Event Three : Political Uncertainty of 1997 --- p.40 / Rivalry Intensity --- p.42 / "Event One : Hong Kong Dragon Airlines (""Dragonair"")" --- p.42 / Event Two : Virgin Atlantic Airways --- p.42 / Event Three : Air Hong Kong --- p.43 / Event Four: China National Aviation Corporation --- p.44 / Industry Growth --- p.44 / Event One : Slowdown of Global Aviation Industry --- p.44 / Event Two : Worldwide Excess of Capacity and Continuation of Warfare --- p.45 / Internal Factor Costs --- p.47 / Chapter VI. --- DISCUSSION --- p.49 / Chapter VII. --- CONCLUSION --- p.53 / APPENDIX --- p.57 / BIBLIOGRAPHY --- p.89