Yachting known as a relatively old and an expensive leisure activity, due to recent developments of technology and construction techniques has become accessible to a wider range of people. Mediterranean coasts have a great importance among the world yachters. There is a congestion of yacht traffic in the western and middle Mediterranean marinas, so the yachters tend to go to the Eastern Mediterranean including the Turkish coasts. G&ouml / cek is the most popular yachting region in Turkey with its sheltered bays, natural beauties and archeological heritage. G&ouml / cek Bays are among the first group of Specially Protected Areas declared in Turkey. Yachting activity in summer months has been an ever-increasing use. At present, there exists a very low level of managerial effort for limiting the environmental impacts of boating activities in G&ouml / cek Bays. The uncontrolled yachting in G&ouml / cek Bays presents a growing pressure on the environment, and the coastal and marine ecosystem. On the other hand, it contributes to decreasing the quality of holidays due to congestion, noise and water pollution. The aim of this thesis is to produce information that would contribute to a future regional yacht tourism management plan for G&ouml / cek Bays. To determine the preferences and evaluations of the yachters about this region two surveys have been carried out during the summers of 2000 and 2001. During these surveys questionnaires were distributed to the users and their priorities of several items were asked. Besides some demographic information about the user was obtained.