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The Anthropological Papers of the University of Arizona is a peer-reviewed monograph series sponsored by the School of Anthropology. Established in 1959, the series publishes archaeological and ethnographic papers that use contemporary method and theory to investigate problems of anthropological importance in the southwestern United States, Mexico, and related areas.

Thesis (M.A.)?--Zhong guo wen hua xue yuan. / Cover title. Reproduced from typescript. Includes bibliographical references (p. 88-89).

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Thesis (PhD)--University of South Australia, 2000

Thesis (M.A.)?--Zhong guo wen hua xue yuan. / Cover title. Reproduced from typescript. Includes bibliographical references (p. 88-89).

Thesis (Ph.D.)--Queen's University, 1999. / Cover title. Includes bibliographical references (p. 267-282). Also available in electronic form via the World Wide Web.

by Lu Li-Na. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 37-39). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / CHAPTERS / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Introduction --- p.1 / Chapter 1.2 --- Research Objective --- p.2 / Chapter 1.3 --- Outline of this Study --- p.3 / Chapter II. --- LITERATURE REVIEW AND MODEL DEVELOPMENT --- p.4 / Chapter 2.0 --- Overview --- p.4 / Chapter 2.1 --- Previous Research --- p.4 / Chapter 2.2 --- Conceptual Framework --- p.6 / Chapter 2.3 --- Conceptual Model --- p.8 / Chapter 2.4 --- Hypotheses --- p.10 / Chapter 2.4.1 --- The Effect of Attitude toward Gift Receiving on Intention to Reciprocate --- p.10 / Chapter 2.4.2 --- "The Effects of Closeness, Usefulness, and Occasion on Attitude toward Gift Receiving" --- p.11 / Chapter 2.4.3 --- The Effect of Positive Feelings on Attitude toward Gift Receiving --- p.12 / Chapter III. --- METHODOLOGY --- p.14 / Chapter 3.0 --- Overview --- p.14 / Chapter 3.1 --- Research Design --- p.14 / Chapter 3.2 --- The Sample and the Sampling Procedures --- p.15 / Chapter 3.3 --- Data Collection Procedures --- p.15 / Chapter 3.4 --- Manipulations --- p.16 / Chapter 3.5 --- Operationalization of Constructs --- p.18 / Chapter 3.6 --- Data Analysis --- p.19 / Chapter 3.6.1 --- Manipulation Check --- p.19 / Chapter 3.6.2 --- Structural Equation Modeling --- p.20 / Chapter 3.7 --- Research Activities --- p.21 / Chapter 3.7.1 --- In-Depth Personal Interviews --- p.21 / Chapter 3.7.1.1 --- Objective of In-Depth Personal Interviews --- p.21 / Chapter 3.7.1.2 --- Method of In-Depth Personal Interviews --- p.22 / Chapter 3.7.1.3 --- Results of In-Depth Personal Interviews --- p.22 / Chapter 3.7.2 --- Preliminary Survey on Useful Gifts --- p.23 / Chapter 3.7.2.1 --- Objective of Preliminary Survey on Useful Gifts --- p.23 / Chapter 3.7.2.2 --- Method of Preliminary Survey on Useful Gifts --- p.23 / Chapter 3.7.2.3 --- Results of Preliminary Survey on Useful Gifts --- p.24 / Chapter 3.8 --- Pretest --- p.24 / Chapter IV. --- FINDINGS AND ANALYSIS --- p.26 / Chapter 4.0 --- Overview --- p.26 / Chapter 4.1 --- Manipulation Check --- p.26 / Chapter 4.2 --- Structural Equation Modeling Results --- p.27 / Chapter 4.4.1 --- Measurement Model Results --- p.27 / Chapter 4.4.2 --- Structural Model Results --- p.30 / Chapter V. --- CONCLUSIONS --- p.33 / Chapter 5.0 --- Overview --- p.33 / Chapter 5.1 --- Discussion --- p.33 / Chapter 5.2 --- Managerial Implications --- p.34 / Chapter 5.3 --- Limitations --- p.35 / Chapter 5.4 --- Future Research Directions --- p.36 / REFERENCE --- p.37 / Books --- p.37 / Periodicals --- p.38 / APPENDIX --- p.40 / Chapter 1. --- Scenarios --- p.40 / Chapter 2. --- Questionnaire Outline --- p.45 / Chapter 3. --- Personal Interviews Script for Gift Receiving --- p.46 / Chapter 4. --- Preliminary Survey on Useful Gifts --- p.77