Following to the industrial competition which is getting along intense day by day, it is a deeply concerned subject to the manufacturer from spread global world, how to prove their product into the international market successfully. Facing in the culture and language of different country, as well as various countries¡¦ tedious product laws, regulations and multiple limits in the procedure, the manufacturer confront the enormous challenge with the product development into the global market. Increasing by the demands of the global certification system gradually, in order to win the initiative, it is essential to let their product obtain various countries¡¦ approval positively and rapidly. The main purpose for this research contains the discussion in different circuit¡¦s characteristic of certification body, different circuit¡¦s shortcomings and advantages, and the choices¡¦ estimation of consideration factor in certification systems. This pattern of research adopts personal methodology in processing empirical analysis which belongs to the personal design and analysis issue. We discover that different circuit strategy causes the influence on the manufacturer and certification body. While the certification body draws up the circuit strategy to comply with the manufacturer¡¦s demands, they must expect the effect to different circuit¡¦s variation meanwhile. Speaking of the manufacturer or certification body, it causes different kinds of advantages and shortcomings no matter for the zeroth order circuit or the first-order circuit. Although the zeroth order circuit is a pipeline that lets the coordination and communication between manufacturer and the certification body directly, however, the latent shortcoming still exists. The different circuit system applies to different suitable situation in Taiwan. Keywords: Distribution Channel Strategies, Certification Body

The purpose of business is to pursue the growth of benefit. The organizations have to understand the perception of customer satisfaction concerning the products or services are meet to the customer¡¦s needs and wants, and / or to adjust or improve the operation process, even surpass customer¡¦s expectation. The development of Taiwan¡¦s industrial structure had stridden across agriculture and manufacturing sector to service sector in 20 century. The ISO series certification was the main stream of management in Taiwan in 1990s. In the free economic market that consumers ask for quality & satisfaction more and more. The certification body is a professional service firm. They have to compete with good audit quality and meet to the customer satisfaction. For continuous operation and enlarge the customer number that customer survey is the directly and usefully method to monitor and analysis. The objective of this study is to found out the development what one of the certification body in Taiwan who how to do the customer satisfaction oriented business. Through several variables such as perception quality¡Bexpectation¡Bimage¡Bvalue added to observe the change of customer satisfaction. The results of this study including that 1. The industry sector & size of customer did not significant influence the certification satisfaction. 2. The variables such as perception quality¡Bexpectation¡Bperception value¡Bimage¡Bvalue added were obvious influence the certification satisfaction. Among the variables, perception value¡Bimage¡Bexpectation were more important than others. As a customer oriented certification body shall focus on the audit quality and create audit value to the customer to increase value for money perception. Also the administrative process was one of the important issue when conduct audit such as advice notice and quick response of customer¡¦s request. Besides the management training & advisory not the main influence upon the certification satisfaction. Key words: certification¡Bcertification body¡Bcustomer satisfaction